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Programmatic Account Manager

3 months ago

New York, United States Croud Full time

**WHO ARE CROUD?***:
Croud is digital marketing, reinvented. We are a full-service digital marketing agency obsessed with delivering client growth through reinvention.

Located conveniently in west SoHo, our New York office is home to a group of highly-skilled digital experts, passionate about delivering transformative results for clients and developing the next generation of digital marketing leaders. With a rapidly expanding team and client portfolio, Croud New York offers hands-on experience working with leading brands across several verticals.

We are looking for an intelligent, ambitious, creative thinker and rising **Programmatic Account Manager**, who is passionate about delivering for clients and developing the skills of their team and themselves in the programmatic ecosystem.

This Account Manager will support the team by planning, launching, and measuring display, video, connected TV, audio, and rich media campaigns from start to finish across **Display & Video 360, Campaign Manager, and a variety of additional platforms**.

**ROLE OVERVIEW**:
You will be responsible for the effective implementation of client account development plans (ADPs) in order to achieve client’s annual business objectives and targets.

The role will be dedicated to driving display performance through the day-to-day management and effective implementation of client’s display strategy. Primarily through DV360, but including opportunities with other tech partners.

The role will drive and implement the recommendations of the Programmatic Director, and will play a vital part in defining and supporting Programmatic best practice through working closely with the Croudie network (community).

**RESPONSIBILITIES**:
The Programmatic Manager will report directly to a Senior Programmatic Account Manager and will own a number of client tasks, including campaign planning, set up, reporting, and measurement from start to finish. Responsibilities will include, but are not limited to:
**Account Management & Strategy**
- Delivering day-to-day implementation of Programmatic Display and Video campaigns across key clients within the channel team
- Overseeing project planning and budget management for accounts you manage
- Learning about client businesses, industries, and their marketing plans to provide the best possible strategic guidance on digital media
- Aligning your media strategies with client business and marketing goals
- Understanding what performance is for clients, create performance forecasts and proactively run client planning sessions
- Ensuring client accounts follow Programmatic and Display best practice and that hygiene factors are monitored and managed accordingly
- Staying informed on the latest developments in the space and ensure clients are staying up-to-date
- Playing active role in defining Display best practice and scalable processes
- Assuming responsibility for day-to-day client budget management
- Advocating the client’s Programmatic strategy and support members of the team where required
- Providing campaign reporting and measurement of the effectiveness of campaigns
- Ensuring client’s reports are delivered on-time and accurately
- Completing any ad hoc reports or duties as required by the business’ needs

**Operational Development**
- Working with cross-functional teams to maintain a best-in-class product offering across our paid search and social management
- Leading the development of best practices and processes; build institutional knowledge of key functions
- Building relationships with Croud global teams, understand best practices, process and ways of working - implement in the US to better our proposition
- Utilizing tools such as Croud Control, DV360 (as well as potentially other DSPs), Google Analytics, DoubleClick Campaign Manager and others
- Staying up to date with new market tools and programmatic opportunities, which would support client strategy or Croud’s product offering, and share to the wider team
- Delivering progress reports to Senior Account Managers and Account Directors
- Owning the workflow management with the Croudie Network within Croud Control (CC)
- Quality checking work that has been completed by the Croudie Network and provide constructive feedback

**Client Relationship Management**
- Establishing outstanding client service and communications
- Serving as first level of issue escalation for clients in managed channels
- Delivering exceptional and timely project management, communicated with the client
- Developing case studies in the form of Test and Learn pieces on a regular basis.

**New Business**
- Supporting business development by contributing to pitches and cross-selling Croud products to existing clients

**KEY STAKEHOLDERS**:

- Direct Line Manager: Senior Programmatic Account Manager, Programmatic Associate Director
- Key stakeholders: VP, Biddable
- Other Stakeholders: Programmatic Team, COO

**PERSON SPECIFICATION**:

- Degree level education or relevant e