Channel Enablement Manager

3 weeks ago

Boston, United States Thermo Fisher Scientific Full time

**Channel Enablement Manager**

**R-01244623**

As part of the Thermo Fisher Scientific team, you’ll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner, and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world’s toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.

**Location: Houston, TX; Paramus, NJ; Atlanta, GA; Pittsburgh, PA; Boston, MA**

The Channel Enablement Manager will be responsible for partnering cross functionally to develop key business strategies and drive Omni-channel execution for revenue generating activities for the Fisher Healthcare business. In this role you will collaborate with the Data Science, Digital & Portfolio Marketing teams to identify attractive customer segments and build key strategies based on each customer’s purchasing journey.

**Responsibilities**:

- Partners with Data Science, Digital & Portfolio Marketing teams to build key strategies across customer groups. (Suppliers, GPOs, IDNs, etc.)
- Understands funnel generation activities and partners with cross-functional teams to develop strategic plans for revenue attainment.
- Identifies key Omni-channel activities based on the customer segmentation and implements tactics across the sales funnel.
- Leads and collaborates with functional partners across the company and externally to create needs-based value propositions, messaging, targeted personas and content generation
- Drives the development and use of data centric segmentation and targeting capabilities that drive improvements in channel effectiveness
- Ability to develop and implement strategic plans across multiple channels, driving execution across channels such as tradeshows, customer presentations, paid search, website optimization, on-site merchandising, webinar and social media activities.
- Continuously assesses the performance of Omni-channel activities in order to find opportunities to improve process efficiency, quality, customer satisfaction, and/or capability advancement.
- Defines critical metrics and measures performance across channels to assess whether they are delivering on expectations and key performance indicators such as quality, cost, and speed of delivery.
- Leads Omni-channel strategy optimization using commercial feedback, voice of customer insights, analytics and platforms such as Criteo to drive improvements across activities.
- A track record of delivering sophisticated projects that have measurable results.
- Identifies innovation and drives next generation implementations across the Fisher Healthcare business, focusing on automation initiatives such as generative AI.
- Plans, implements, and analyzes test campaigns.
- Leads financial/budget planning and forecasting and determines budget requirements drive enablement activities.

**Requirements**:

- 7+ years of marketing, agency or B2B/B2C marketing experience
- Bachelor's degree required.
- MBA or post graduate degree equivalent a plus.

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