Tourism Development Specialist

2 weeks ago

Madison, United States State of Wisconsin Full time

**Introduction**:
The Wisconsin Department of Tourism (WDT) promotes and elevates the state’s brand to drive economic impact for all Wisconsinites. We are the proud home of Travel Wisconsin, the official destination marketing organization for the State of Wisconsin that works to market the state as a premier travel destination while generating greater economic impact for Wisconsin through tourism.

We inspire travelers to experience Wisconsin and making lasting memories in our beautiful state. Wisconsin’s natural beauty, incredible culinary scene, spirited events, cultural offerings, and vibrant tourism businesses make this state a wonderful place to visit, live and work. Our team at Travel Wisconsin showcases this every day, marketing the state as a premier travel destination to consumers while driving economic impact to Wisconsin’s 72 counties and 11 federally recognized tribes.

Our team is passionate about our mission to inspire travelers to experience Wisconsin. We believe in the power of tourism marketing. We approach our fast-paced work with a commitment to constant improvement and learning, grounded in our values of collaboration, excellence, balance, authenticity, and fun.

**Position Summary**:

- Under the general direction of the Industry Relations Director, the Tourism Development Specialist (TDS) provides expertise in tourism marketing to engage tourism industry partners (Destination Marketing Organizations, Tourism Associations, tourism and hospitality business, etc.) across the state in shared goals and vision that drives economic impact through effective tourism promotion.The TDS provides marketing expertise to support the strategic marketing plans of industry partners. The TDS offers education in consumer marketing and communications and utilizes data analysis and tools to inform efforts. The TDS promotes the adoption of the Travel Wisconsin brand and statewide marketing plan, providing marketing guidance in line with individual industry partner budgets and needs. The TDS deepens tourism industry partners’ involvement in Travel Wisconsin industry resources including Wisconsin Department of Tourism grants, co-op marketing and public relations program, economic impact and travel research, destination assessments, Travel Wisconsin’s marketing platforms and tools, webinars and industry communications.The TDS informs the development of industry-marketing tools offered by the Department. As part of the Industry Relations team within the Wisconsin Department of Tourism, the TDS shares their knowledge and expertise of Wisconsin tourism offerings by participating in ongoing internal activities to inform Travel Wisconsin’s marketing and public relations content and other Bureaus within the Wisconsin Department of Tourism, including the Secretary’s Office, Office of Outdoor Recreation and Office of Group Travel.This position has the option of working out of their home office setting or working in the headquarters office in Madison. The position requires approximately 40% travel, including evenings and weekends mostly in the Northwest counties of Wisconsin. This schedule may change based on training or operational needs. Employees are required to come into the office for in person collaboration meetings on a monthly basis, which includes all staff meetings, quarterly staff retreats and team building activities, and for other business that may arise. Employees will be required to report to the Madison office on their first day of employment. The Industry Relations team is required to attend a minimum of two in-state tourism conferences annually.Wisconsin Department of Tourism anticipates the start date for this position will be no later than July 29, 2024.For more information, please view the complete position description.

**Salary Information**:

- This position (Classification: Economic Development Consultant) is in schedule-range 81-03 with a starting **hourly rate between $32.00 - $37.75 per hour, plus excellent benefits**. Salary will be determined by applicant qualifications. Pay for current state employees will be set in accordance with the Wisconsin State Compensation Plan. A 12- month probationary period is required. This position is exempt from the overtime provisions of the Fair Labor Standards Act (FLSA).Our competitive benefits package features:

- State Employee & Retiree Health Plan including health, dental and wellness benefits, and supplemental Vision Insurance, Accidental Death & Dismemberment, Long-Term Care Insurance and Pre-Tax Savings Accounts (for health, dental, vision, day care and commuter expenses).
- WRS Retirement Benefit pension plan that is intended to provide you with a lifetime retirement payment. It offers an employer match and lifetime retirement payment, plus an optional tax advantaged 457 retirement savings plan.
- Substantial leave time including at least 3.5 weeks of vacation to start, 9 paid holidays and ample accrued sick time that rolls over each

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