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E-commerce Marketing Manager

3 months ago

New York, United States Avi & Co. Full time

**E-Commerce Marketing Manager**

New York, NY
Full-Time, In-Person

**Who We Are**: Avi & Co. is one of the most trusted retailers in New York City for pre-owned and unworn luxury watches. We carry a remarkable selection of luxury watches from some of the world’s most renowned watch brands, including Richard Mille, Audemars Piguet, Patek Philippe, Rolex, and more. We put the customer experience above all else to create a watch-buying experience like no other. We have a luxurious private showroom in New York’s Diamond District, Miami Design District, Aspen Colorado, and a robust e-commerce platform to cater to domestic and international clients. In this role, you will be the lead store-front manager of our e-commerce platforms.

**Primary Responsibilities**:(Included but not limited to)
- Site Development, Merchandising and Visuals
- Design and execute the customer roadmap, ensuring a smooth path from discovery through to activation and purchase.
- Work with cross-functional departments across Marketing, Sales and Inventory to align and execute campaigns for new brand/product launches.
- Manage product life cycle of all products online from introductory upload/listing, through to sale and delisting.
- Manage and distribute overall site calendar to ensure internal teams are aware of current brand site strategy and focus.
- Execute online content and site publishing related to daily, seasonal and special project launches.
- Lead on-going maintenance of the site to ensure content, product merchandising and inventory is up to date.
- Work with graphics/visual department to curate online assortment and identify ways of enhancing product storytelling.
- Ensure accuracy of listings for both internal and external platforms where Avi & Co. conducts business, guaranteeing parity across all points of sale.

**Optimization and User Experience**:

- Responsible for monitoring product listings to obtain top quality listings including great copy, graphics, and product images.
- Conduct regular audits of website and content to identify areas for improvement and optimization.
- Work closely with the website development team to implement new features and technologies to our website.
- Work with SEO consultant to identify opportunities to grow traffic and improve conversions and ROI to increase online sales.
- Identify UX optimization opportunities, including but not limited to, merchandising, on-site search, SEO, mobile experience, and other site elements (PDP, checkout, etc.) to maximize Conversion Rate
- Optimize performance-based marketing using data to efficiently drive acquisition and retention
- Define and manage on-going User Experience testing roadmap (A/B, multivariate testing)

**Reporting and Insights**:

- Develop weekly KPI and ROI reporting on all site and site-related activity and provide recommendations on overall improvement of KPIs, including Opt-Ins, AOV, Bounce Rate, Conversion Rate, New Customers and Repeat Purchases
- Research and compile industry trends and competitor activity to ideate new marketing and business opportunities
- Analyze google analytics to give feedback to the team on different revenue channels performance and give collaborative strategy feedback to the team members.
- Managing customer service and customer reviews

**Requirements**:

- Bachelor’s degree in Marketing, Computer Science, or related field is required.
- A minimum of 3+ years of experience with Magento 2 and Shopify.
- eCommerce platform and SAAS planning/budgeting experience is a must.
- Must have experience managing teams and working with outside consultants to achieve results.
- Have Digital Marketing expertise with demonstrated understanding of how to use marketing levers to drive commercial growth.
- Experience with vetting/selecting external service platforms that enhance the customer experience.

**As Desired**:

- An experienced eCommerce leader with a can-do attitude and a willingness to roll up your sleeves.
- A “strategic do-er” who can move at the speed of eCommerce without losing sight of the larger strategic implications.
- A true collaborator who loves working in close knit, dynamic teams and who understands cross-functional implications of business decisions.
- A data lover who can identify actionable insights from robust marketing analytics.
- A rapid learner who thrives in a fast-paced environment and has a constant thirst for knowledge and continuous curiosity.
- A multitasker who can balance creativity, analytics and strategic thinking while making quick progress in the rapidly evolving eCommerce landscape.
- Demonstrated leadership and collaboration skills.
- High level of initiative, assertiveness, and self-direction.

**Compensation**:

- Salary range: $65,000-$80,000

**Benefits**:

- Oxford/UHC Medical Insurance
- VSP Vision & Guardian Dental Insurance
- Time Away - (Paid holidays, Paid time off, Paid sick days)

**Shift**:

- 8-hour shift

**Office Hours**:

- Monday through Thursday 9:3