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Customer Marketing Manager

4 months ago

Austin, United States SonarSource Full time

Sonar solves the trillion-dollar challenge of bad code. Sonar equips organizations to achieve and sustain a Clean Code state by empowering developers to write consistent, intentional, adaptable, and responsible code. Clean Code produces software that is maintainable, reliable, and secure, allowing development teams to spend less time fixing issues and more time innovating. With Sonar, and by employing the company’s Clean as You Code methodology, organizations minimize risk, reduce technical debt, increase productivity, and derive more value from their software in a predictable and sustainable way.

Sonar’s open-source and commercial products - SonarLint, SonarCloud, and SonarQube - support over 30 programming languages, frameworks, and infrastructure technologies. Trusted by more than 500,000 organizations and used by more than 7 million developers globally to clean more than half a trillion lines of code, Sonar is integral to delivering better software.

Join our fast-growing Marketing Team that is on a mission to share the power of Clean Code We are looking for a Customer Marketing Manager to help us grow our Customer Marketing programs to increase customer loyalty, retention, expansion, and advocacy.

The impact you can have

You will have an impact on every aspect of the post-sale customer journey, by creating engaging experiences for customers that drive loyalty, retention, expansion, and advocacy. Supporting our customers through every step of their journey will empower you to amplify their voice through our organization, programs, and efforts to ensure the right measures are taken to support their success with Sonar. You will be responsible for helping to execute the full end-to-end Customer Marketing strategy.

**On a daily basis, you will**:

- Support customer marketing strategy ensuring valuable customer experiences across the lifecycle that drive customer loyalty, retention, expansion, and advocacy.
- Manage customer communication channels such as newsletters, product releases, event invitations, sales enablement, nurtures, and relevant topics.
- Execute and support customer programs such as onboarding, webinars, and champions
- Build and deploy surveys and review campaigns to capture the voice of the customer while identifying trends to share with Product and GTM teams.
- Manage product profiles and source reviews with third-party peer review sites like Gartner Peer Insights, G2 Crowd, TrustRadius, Capterra, etc
- Facilitate and collaborate with Product Marketing to maintain a library of customer proof points (case studies, quotes, and video testimonials) for Sales and Demand Generation to promote and increase awareness and drive inbound leads.
- Work cross-functionally with the entire Marketing Team and teams across the organization to ensure alignment on programs and be the voice of the customer inside the Marketing organization.
- Track and achieve Customer Marketing quarterly goals and objectives while always looking for opprotunities to grow and improve.

**The skills you will demonstrate**:

- Bachelor’s degree
- 3+ years of customer marketing experience, preferably in B2B tech Marketing
- Excellent planning, organization, and time management skills
- Excellent communication skills (written, verbal, visual), both for internal audiences and customer-facing messaging
- Customer-centric mindset and experience serving as the voice of the customer
- Flexibility and adaptability to the changing needs of customers and the business
- Team player with proven success collaborating with cross-functional teams
- Strong reporting and analytical skills
- Experience running customer programs, feedback programs, third-party review sites, and advocacy efforts
- Strong interpersonal skills and executive presence
- Strong project management skills; results-focused with impactful execution and follow-through; highly detail-oriented
- Proficiency in Google Suite, Salesforce, Marketing Cloud, and Zoom webinars.
- Familiarity and experience with Gartner Peer Insights, G2 Crowd, TrustRadius, Capterra, etc.

**Why you will love it here**
- We value a safe work culture - founded in respect, kindness, and the right to fail.
- We hire great people - we value communication skills as much as technical prowess and we strive to create a work environment that allows for everyone to succeed and feel empowered to do their best work. Our 500+ SonarSourcers from 35 different nationalities can relate
- Work-life balance - a healthy work-life balance is very important at Sonar.
- Flexible hours - we schedule our days in order to be effective at work, while also being able to enjoy life’s important moments.
- We promote continuous learning - in an ever-changing industry, learning new skills is the key to growth and success We're happy to support all employees in this journey if desired.

**What we do**

As Home of Clean Code, Sonar is the ultimate solution to achieving Clean Code for developers and organizations alik