Email Marketing Manager

2 weeks ago

Boston, United States America's Test Kitchen Full time

Responsibilities include:

- Creating content strategies for hitting goals for specific product lines
- Collaboration with the design, social media, digital marketing, and editorial teams to bring newsletters into cross-channel campaigns
- Working in coordination with internal partners to strategize on offers, timing, and segmentation.
- Support the strategy, execution and insights of our newsletter products, including positioning briefs and regular audits with design and editorial partners
- Contribute to list segmentation strategy to improve targeting, and analyze performance of segments
- Actively participate in cross-functional project teams to support the implementation of new online, and social initiatives including:

- Design and web development
- Communication with Customer Service regarding initiatives that could result in customer feedback

You'll be a great fit if if you have:

- Documented success and experience specifically in advanced lifecycle marketing and automation, 2-5 years experience
- Owned growth strategies for newsletter products
- Segmentation and audience strategy experience
- Strong POV on benchmark metrics including inbox placement, deliverability and sender reputation
- Experience with an advanced ESP set-up
- Strong analytical skills, a data-driven mindset and an interest in facing analytical challenges by diving deep into large datasets with Tableau and Excel
- Excellent organizational ability and ability to manage multiple projects on deadlines
- Excellent communication skills and experience collaborating across functions and disciplines
- Experience with and desire to create compelling and effective marketing campaigns
- Interest and opinions on newsletters, generally, no matter the industry

Some skills you bring:

- You love to learn new things, and are proactive about doing so
- You’re a creative problem solver with strong attention to detail
- You’re highly collaborative, both with folks with similar skill sets and also those across teams

This position is located in our Boston, MA office in the Seaport district. It is the expectation that the person in this role will work a hybrid schedule of 3 days per week (Tuesday, Wednesday & Thursday) in the office and 2 days per week remotely.

**About America’s Test Kitchen**

**Why America’s Test Kitchen**:
We're passionate about cooking, and about creating the best place to work. We're small enough for your ideas to make a big impact, and large enough to offer you opportunities to grow professionally at any stage of your career. We want you to take risks and make mistakes — that's how innovation happens in our test kitchen, in our offices, and in life.

We at America’s Test Kitchen believe food media can be a powerful force for social change. We are passionate about building an inclusive workforce that represents many different cultures, backgrounds, abilities, identities, and perspectives.

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