Content Marketing Manager
3 weeks ago
Handel and Haydn Society | Content Marketing Manager
Description:
The H+H Content Marketing Manager reports to the Director of Marketing. The Content Marketing Manager's primary role is to create written communications that drive both earned and contributed revenue. While playing a critical role in the institution achieving its revenue goals, the Content Marketing Manager is also the organizational voice that increases awareness and builds new audiences for H+H.
With a priority focus of creating and deploying an organization-wide communications plan which currently includes email, organic social media, and direct mail, the Content Marketing Manager is part of a dynamic, cross-departmental team of marketing and communications professionals with the shared goal of increasing the organization's visibility through compelling brand-driven communications. The Content Marketing Manager must have superior written and verbal communications skills, be technically savvy, and possess a working knowledge of marketing and communications, all with a high level of attention to detail.
Reports to: Director of Marketing
Responsibilities:
Email Campaigns for Marketing and Development
- Executes email campaigns through WordFly.
- Creates graphics for email using Adobe InDesign, with support from H+H designers.
- Project manages the email approval process, with internal and external stakeholders.
- Provides periodic analytics of email campaigns.
- Project manages the content approval process.
- Uses our CRM, Tessitura, to pull mailing and analytical lists.
Social Media Marketing
- Manages H+H's social media platforms, including Facebook, Instagram, and LinkedIn.
- Creates graphics for social media using Adobe InDesign, with support from H+H designers.
- Project manages the social media approval process, with internal and external stakeholders.
- Creates and deploys organic social media content through Hootsuite.
- Responds appropriately to messages and comments from social media users.
- Provides analytics of social media campaigns.
Direct Mail for Development
- Prepares direct mail for all Development Department Annual and Planned Giving and Continuo Program campaigns
- Serves as copywriter for additional Development communications including invitations, social media and annual report.
Marketing Department Operational Support
- Manages all email and social media trade and paid advertising with partner organizations.
- Manages relationship with digital marketing (SEO, paid search, and paid social media) partners
- Uses our CRM, Tessitura, to update patron information as needed.
- Photographs dress rehearsals and other small-scale H+H events, for social media content.
- Assists in uploading and appropriately tagging photography in our photo archive, Flickr
- Manages the H+H website, including managing content and making necessary updates
- Assists with other operational tasks for the department, as necessary.
Organizational Support
- Serves as Box Office and phone reception back up, selling tickets, processing subscription orders, handling incoming phone calls.
- Serves as front-of-house support for concerts, including managing instrument demonstrations, staffing the H+H shop, and/or supporting the Patron Experience team.
- Supports H+H's Educational Programs and Concerts.
- Supports Community Concerts.
- Performs other duties as needed upon request of the organization.
Qualifications:
- 2+ years of professional experience in in a marketing or communications role
- Bachelor's degree in marketing or related field from an accredited university or college.
- Superior written and verbal communication abilities are required.
- A welcoming demeanor and excellent hospitality skills for patrons required.
- Strong interpersonal skills, integrity, maturity, and good judgment.
- Systems experience with: spreadsheets (Excel or Google Sheets preferred), email marketing systems (WordFly preferred), social media (Facebook, LinkedIn, Instagram, YouTube, Hootsuite, etc.), CRM (Tessitura preferred); website content management system CMS (Wordpress preferred); TRG list management; and design software (Adobe InDesign preferred)
- Demonstrated ability to work effectively in a fast-paced environment, meet multiple deadlines, organize time and priorities, and work well collaboratively as a member of the team. Ability to work occasional nights and weekends is a must.
- Experience with a performance arts organization is desirable.
- Knowledge of Baroque and Classical music and a desire to learn more about historically informed, period-instrument performances is a plus.
- Position requires occasional lifting of heavy printed materials, large boxes, and retail merchandise as well as the repetitive, daily use of a computer.
To apply, please submit a resume, cover letter, and writing sample.
The Handel and Haydn Society is an equal opportunity employer and is committed to diversity in the workplace by maintaining a staff that represents the traditions and voices of contemporary Boston. Interviews will not be scheduled until we have a diverse pool of candidates from which to select.
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