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Specialist--go to Market Strategy

3 months ago

Framingham, United States Staples, Inc. Full time

**Staples is business to business. You’re what binds us together.**

Our digital solutions team is more than a traditional IT organization. We are a team of passionate, collaborative, agile, inventive, customer-centric, results-oriented problem solvers. We are intellectually curious, love advancements in technology and seek to adapt technologies to drive Staples forward. We anticipate the needs of our customers and business partners and deliver reliable, customer-centric technology services.

**What you’ll be doing**:

- Support the development of a long-term GTM strategy that drives brand initiatives and budgeted growth.
- Assess multiple inputs (including financial metrics, strategic initiatives, and product launch calendars) to help establish priorities and future campaign themes.
- Research the marketplace and competitive set for best practices, trends, new ideas and actions to be taken related to the online consumer shopping experience.
- Assist in creating yearly, quarterly, and monthly GTM plans and ensure cross functional partners (Creative, Marketing, Site, Media Network teams, etc.) have what they need to successfully execute.
- Coordinate with Omni channel partners on 52-week calendar.
- Ensure all teams remain aligned with the GTM plan as detailed tactics are implemented and resolve any open questions.
- Own large format display wall project that involves coordinating graphic print outs of upcoming weekly plans that gets displayed to senior leadership.
- Coordinate with team members on alignment with the GTM plan and assessment of results.
- Proactively address open issues & escalate to Manager when needed.

**What you bring to the table**:

- Comfortable in a fast-paced, dynamic environment
- Ability to manage many projects, prioritize and drive multiple threads of work to completion
- Business acumen and an understanding of financial performance metrics
- Analytical and process-oriented
- Excellent verbal and written communication skills
- Strong organizational skills, attention to detail, and ability to multi-task
- Works effectively with cross functional partners

**What’s needed
- Basic Qualifications**:

- BA or BS required or equivalent work experience.
- 2+ years of related work experience

**What’s needed
- Preferred Qualifications**:

- Prior experience in ecommerce, marketing, or merchandising preferred

**We Offer**:

- Inclusive culture with associate-led Business Resource Groups
- Flexible PTO (22 days) and Holiday Schedule
- Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more