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Marketing Operations Specialist

2 months ago

framingham, United States Paladin Consulting Full time

Education/Experience Required: Bachelor's Degree in Marketing, Advertising or Communications; Minimum 3-5 years of hands-on Marketo administration experience; Marketo Certified Expert (MCE) certification required.


Job Description:

We're seeking an experienced Marketo administrator to join our Marketing Operations Team as a Marketing Operations Specialist. This role requires proven expertise in managing and optimizing a Marketo platform, including the ability to execute large-scale, complex projects. You'll be responsible for implementing and maintaining programmatic and operational initiatives, enhancing our digital marketing efforts, and ensuring the marketing team can fully leverage Marketo's capabilities to drive business growth.

The ideal candidate has extensive Marketo administration experience, is technically proficient, highly organized, results-driven, and has a keen eye for detail. You should have a passion for marketing automation, a track record of successful large-scale Marketo implementations, and the ability to quickly grasp and optimize complex Marketo environments with minimal guidance.

Responsibilities :

  • Serve as the primary administrator for our Marketo instance, leveraging your extensive Marketo experience to rapidly understand and optimize our existing database structure and processes.
  • Plan, execute, and manage large-scale Marketo projects, such as complex integrations, multi-touch attribution implementations, or global instance consolidations.
  • Discover and implement advanced Marketo functionalities to enhance campaign communication and drive sales, collaborating with our Marketo partner when necessary.
  • Maintain and optimize the Marketo database, establishing robust data governance processes to ensure optimal marketable user data.
  • Develop and implement marketing strategies within Marketo, including complex lead scoring models, multi-touch nurturing programs, advanced segmentation, and automated email campaigns.
  • Design and execute comprehensive instance cleaning and optimization strategies, including efficient content archiving and management.
  • Ensure seamless integration between Marketo and our CRM (Salesforce), preparing for and executing future platform integrations.
  • Effectively troubleshoot complex issues and communicate solutions to stakeholders.
  • Identify and implement process improvements, prioritizing based on business impact and Marketo best practices.
  • Implement large-scale Marketo-related integration projects, ensuring alignment with overall marketing and business objectives You'll have the perfect balance of operating independently as well as collaborating with skilled and insightful colleagues.
  • You'll be a key player in future marketing automation development and strategy You'll contribute toward integration projects at scale