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Reporting Specialist/Marketing

2 months ago

Framingham, United States Paladin Consulting Full time

Job Description:

We are seeking a detail-oriented and data-driven Reporting Specialist to join our Marketing Operations team. In this role, you'll be instrumental in driving our email marketing campaigns to success through insightful data analysis and reporting. You'll leverage tools like Marketo, Google Analytics, Looker Studio, and Power BI to support our broader marketing initiatives and help us make data-driven decisions


Responsibilities :

  • Monitor, analyze, and report on the performance of email marketing campaigns.
  • Develop and maintain dashboards that track key email metrics, including open rates, click-through rates, conversion rates, and ROI.
  • Provide insights and recommendations to optimize email campaigns for improved performance.
  • Utilize Marketo, Google Analytics, Looker Studio, and Power BI to gather and analyze data across various marketing channels.
  • Create and maintain comprehensive marketing reports that inform stakeholders of campaign performance, customer behavior, and market trends.
  • Present data in a clear and actionable manner to support decision-making processes.
  • Work closely with the marketing team to understand reporting needs and ensure accurate and timely delivery of reports.
  • Provide training and support to team members on how to interpret and utilize marketing data effectively.
  • Ensure the accuracy and integrity of marketing data by conducting regular audits and validation checks.
  • Manage data sources and ensure consistency in data collection across platforms.
  • Identify and address any data discrepancies or issues in a timely manner.
  • Stay updated on the latest trends and best practices in marketing analytics and email marketing.
  • Proactively identify opportunities to enhance reporting processes and tools.
  • Contribute to the development of new strategies to improve the effectiveness of marketing campaigns. Strong analytical skills with the ability to interpret complex data and provide actionable insights.