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Digital Marketing Manager
3 months ago
Freehold Hospitality is seeking a Digital Marketing Manager to join our talented and growing team. This is a unique opportunity to showcase multiple distinct properties within New York City, Miami, Florida and Austin, Texas.
QUALIFICATIONs:
- 3 to 5 years of digital marketing experience, preferably within an agency and working with hotel, restaurant and food & beverage brands
- Experience with social media platforms, consumer engagement and strong awareness of the digital world
- Excellent writing, presentation, and communication skills
- Photography and video skills preferred
- Attention to detail and organization
- Ability to manage third-party agencies, partners, and vendors
- Ability to multi-task effectively, managing multiple projects while being cognizant of deadlines and priorities
- SALARY RANGE: $64,000-$78,000, based on experience
JOB DESCRIPTION AND RESPONSIBILITIES:
The Digital Marketing Manager will establish brand and channel preference, generates revenue, and executes data-driven strategies for Freehold Hospitality venues. The Digital Marketing Manager supports the partners of the company to execute strategies in sales and digital marketing, social media, content development, and online reputation management, and measures success through outcomes supported by analytics and reporting.- Digital Marketing:
- Measures and reports performance of all digital marketing campaigns to create benchmarks for success, identify trends and insights and optimize spend and performance based on the insights
- Collaborates internally, with outside agencies and/or with other vendor partners to create landing pages and optimize user experience, ensuring that strategy supports overall brand goals and objectives
- Evaluates strategy to make sure it is in alignment with Freehold Hospitality objectives and goals (ROI and KPI)
- Work with the operations team at each venue to promote guest data capture and positive online guest reviews
- Sales:
- Lead reservation and website sales strategies, as well as advertise and strategize events across company
- Social Media:
- Drive food & beverage sales via social media, Google and digital marketing tactics by working closely with the Creative Director to identify and produce social media content opportunities
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