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Automotive Paid Search Specialist
3 months ago
**Are You An Automotive Paid Search Specialist?**
**Why people LOVE working here**:
- We have a positive, success-minded culture and believe life and business should be ESP— Enjoyable, Simple & Prosperous.
- We have an exciting, vibrant, creative work environment.
- We do something with purpose and really help people grow and improve.
- Employee growth and fulfillment is a primary focus.
**But Wait There's More**
- We're ranked as one of Central Florida's Best Places To Work.
- We've just been awarded a national "Great Place to Work" certification.
- We’ve been voted one of “Orlando’s Coolest Office Spaces.”
- The company was founded and is led by two UCF grads.
- Our leaders have been named two of Orlando's "40 Under 40” and named as some of Orlando’s “Most Influential Men.”
**Our Mission (no platitudes here)**:
is to inspire and encourage people and companies, through creativity, to think differently, to be better, to achieve more than they ever thought possible, by breaking norms and making life and business ESP—Enjoyable, Simple & Prosperous.
**As an Automotive Paid Search Specialist with Gravitational Marketing you must**:
- Manage daily budgets of numerous SEM/PPC accounts in Google Ads and Microsoft Ads, as well as Facebook Ads, Geofencing campaigns and Programmatic campaigns
- Maximize budgets while increasing conversions
- Optimization of campaigns using bid adjustments, ad copy testing and other methods for improving campaign performance
- Provide recommendations for budget and display ad changes based on thorough analysis
- Identify opportunities for additional website traffic
- Use Google Analytics and other tools to evaluate the effectiveness of search and display campaigns
- Work with the Paid Search team to improve conversions and reduce bounce rates of PPC campaigns
- Provide feedback to Paid Search Manager / clients regarding landing page creation and optimization
- Attend conference calls with clients and be prepared to provide on-the-spot analysis as needed
- Assist management with various projects/tasks as needed
- Stay up to date on the latest trends in search marketing - share these trends with the team and be prepared to discuss in weekly SEM meetings
**Our Automotive Paid Search Specialists Enjoy**:
- Competitive Compensation
- Fun, casual work environment
- A manageable work/life balance
- 5 Weeks annual PTO from day 1 (seriously)
- Automatic 3% employer 401K contribution (after 1 year of employment)
- This role is primarily remote, but will require you to come into the office one time per month for a company-wide meeting
**Additional Benefits Include**:
- Monthly Flexible-Spending Benefits Stipend, so you can invest in the benefits that best support you.
- Kindle Book Club - we support those who take initiative to learn and become a better person.
- Themed Office Activity Days - we LOVE to have FUN
- Company Health Insurance and Supplemental Benefits through our Section 125 plan.
**This Energetic, Positive and Self-Motivated Star Will Possess the Following Background, Experience, Skills and Attributes**:
- Bachelors Degree or equivalent experience
- Google Ads knowledge, Google Ads Certification a plus
- Facebook and Instagram advertising knowledge
- 5+ year(s) experience managing multiple automotive PPC accounts required
- Experience with TikTok, Pinterest, Snapchat or other platforms a plus
- Exceptional copy writing talent and call to action focus
**Job Specific Skills, Knowledge & Ability**:
- Proficiency with Google Ads Editor
- Proficiency with Facebook Ads Business Manager
- Proficiency with Microsoft Excel and Google Sheets
- Proficiency with Google Analytics GA4
- Experience with 3rd party PPC management systems a plus
**Plus**:
- Excellent verbal and written communication skills
- Positive, upbeat and savvy communicator
- Confident, strong and engaging personality
- Ability to develop rapport rapidly
- Boldness to proudly tout the results of our services
- Highly organized
- Sensitive to deadlines
- Detail oriented
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