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Manager, Category Strategy

4 months ago

Arlington, United States Nestlé USA Full time

Manager, Category Strategy - Beverage (Arlington)
- Foods people love. Brands people trust. And a career that nourishes your future like no other.- If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé’s presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.- We’re determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.- This position is not eligible for Visa Sponsorship._
- Main Purpose of Job:- LEADS CATEGORY STRATEGY AND CHAMPIONS CATEGORY FIRST THROUGHOUT THE BUSINESS. This role with support our ready-to-drink and Ambient Beverages categories, collaborating with the cross-functional team to elevate our customer centricity and develop the Category Vision and Strategy as well as supports the Commercial Action Plans by providing insights and analysis. Develops and delivers key insights from retailer, market, and consumer information that are linked to clear results/actions.
- Category Leadership: _Create winning plans to drive the entire category_- Develops Category Strategies at the national and channel levels.
Drives category first approach and knowledge and partners with a broad cross-functional team (HUB, Insights, Field Sales, Marketing, Commercial Development, etc) to build Category Strategies, understand competitive landscape, create actionable insights, and shape relevant 4P business plans.
Leads category first strategy projects, creates Category 101s and competitive landscapes, and guides division education of category dynamics.
Work in synergy with cross-functional teams on new innovation and business mechanism that require a category first approach to identify resource, data, customer strategies, and shopper research needs where success is most probable. Helps to quantify the size of the opportunity to further prioritize work across, category, sales, and CD.
- Channel & Customer Strategy: _Determine where to play and how to win_- Supports the Commercial Development, Field Sales, and Marketing teams’ understanding of the Category Vision to guide the 3-Year Market Business Strategy and 1-Year Commercial Action Plan.
Develops and delivers succinct and compelling Category presentations that are field sales and/or retailer facing. Clearly communicates opportunities and issues, offers key findings and implications (the “so what”) across the 4Ps, and links to the Category Strategies. Includes monthly Category Corners, upfront stories for New Item Presentations and Commercial Action Plans, annual/midyear Category Reviews, Joint Business Planning, and ad-hoc projects.
- Sales Fundamentals / 4Ps: _Delight shoppers across Product, Placement, Promotion, and Pricing_- Spearheads merchandising and assortment to grow the Category and optimize shoppability: recommends adjacencies, creates gold standard planograms, determines SKU Priority rankings, and tracks share of shelf.
Partners closely with Strategic Pricing to develop actionable pricing insights across customers and channels in real-time to capture profitable growth.
- Key Experiences:_ What experiences are key to success in this job?_- Analyst on an account team or with data partner (IRI/Nielsen) with strong analytical and business acumen to use data and insights to build a strong sales story and understand the customer.
Business strategy experience (Field CAM, Field CM, CMI or Marketing Associate) creating and presenting compelling roadmaps at national, channel, and customer levels.
Field sales or distributor roles understanding the operating models and differences across Key Classes of Trade and Formats.
-Examples: Small vs. Large Formats; Grocery/Drug (High/Low), C-Store (High), Mass (Predominantly EDLP with some High/Low), Club (EDLP)
Consumer Packaged Goods roles understanding national brands’ versus retailer brands’ (private label) strategies and business models and experience identifying category growth solutions and opportunities
- Knowledge: _Nestlé Corporate / Functional / Market / Business / Organizational_Knowledge of interrelationship of key functions and their key initiatives (Sales, Marketing, Finance, HR, Supply Chain, CMI, Technical and Globe & IS/IT)
-Demonstrated knowledge of business driving technology solu