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Marketing Manager

3 months ago

Winter Garden, United States ForemostCo Inc Full time

**Wanted: Marketing Maestro for Our Green Thumb Adventure**

Are you a marketing marvel with a passion for turning over a new leaf? Do you have the flair to cultivate campaigns that blossom and the know-how to nurture our brand from seedling to full bloom? If so, we’ve got the perfect plot of land—err, opportunity—for you

At ForemostCo, we’re on the hunt for a Marketing Manager who can plow through challenges and harvest success. We need someone who can sow the seeds of creativity, water the roots of strategy, and watch as our marketing efforts grow into a lush garden of engagement and brand loyalty.

**ESSENTIAL DUTIES AND RESPONSIBILITIES**:

- Develop and execute comprehensive marketing strategies to achieve business objectives and growth targets.
- Identify and capitalize on emerging market trends, customer preferences, and potential new markets.
- Conduct in-depth marketing research to refine marketing tactics and develop strategies to expand the customer base.
- Conduct marketing research to identify trends, customer preferences, potential customers, and competitor activities.
- Leverage insights from research to refine marketing tactics and strategies.
- Develop marketing strategies aimed at expanding the customer base and entering new markets.
- Communicate marketing plans and strategies effectively to the executive team and other stakeholders.
- Foster positive cross-team cooperation to promote key products, company culture, and strategies.
- Conduct thorough analysis of marketing campaigns, measuring key performance indicators (KPIs) to evaluate their effectiveness.
- Stay updated on industry trends, innovations, and best practices in marketing and horticulture, incorporating new ideas into marketing strategies.
- Lead, mentor, and inspire a team of marketing professionals, fostering a collaborative and high-performing work environment.
- Facilitate effective communication and collaboration among different departments within the company and its subsidiaries to ensure seamless campaign execution.
- Other duties as assigned.

**QUALIFICATIONS**:

- Bachelor's degree or equivalent working experience in Marketing, Advertising or related fields.
- Minimum of 10 years of experience in marketing and business, with a strong background in the B2B market.
- At least 1-2 years of leadership experience, including managing a marketing team.
- Proven track record of developing and executing successful marketing strategies.
- Bilingual preferred (Spanish)
- Proficiency in using Customer Relationship Management (CRM) and Content Management Systems (CMS) to effectively manage marketing efforts.
- Project management experience, with the ability to handle multiple campaigns simultaneously.
- Familiarity with marketing automation platforms and analytics tools.
- Excellent time management, organizational, and written/verbal communication skills.
- Strong attention to detail, with excellent leadership skills to motivate team members and manage conflict.
- Professional work ethic and the ability to work well under pressure, demonstrating flexibility and the ability to meet deadlines.
- Ability to communicate company requirements to marketing agencies, graphic designers and social media communicators.
- Able to sit at a desk and work on a computer for prolonged periods.
- Able to lift up to 20lbs; squat, bend, pull and push, and climb stairs.

We offer a competitive Benefits Package including Base Salary, Paid Time Off, Health Benefits, and 401K (with company match)

**Responsibilities**:

- Develop and execute marketing strategies to drive brand awareness and lead generation.
- Manage all marketing efforts including advertising, social media, content marketing, and SEO.
- Conduct market research to identify trends and opportunities.
- Collaborate with the sales team to develop effective marketing campaigns.
- Monitor and analyze the performance of marketing campaigns to optimize results.
- Create and manage the marketing budget effectively.

**Skills**:

- Strong background in advertising sales and e-commerce.
- Proficiency in HTML5 and analytics tools.
- Experience in budgeting and managing marketing budgets effectively.
- Knowledge of social media marketing and content marketing strategies.
- Strong research skills to identify market trends and consumer behavior.
- Understanding of SEO best practices for digital marketing.

Pay: $65,000.00 - $75,000.00 per year

**Benefits**:

- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Health insurance
- Life insurance
- Paid time off
- Parental leave
- Referral program
- Vision insurance

Schedule:

- Monday to Friday

**Education**:

- Bachelor's (required)

**Experience**:

- Marketing: 10 years (required)
- Marketing management: 1 year (required)

**Language**:

- Spanish (preferred)

Ability to Commute:

- Winter Garden, FL 34787 (required)

Ability to Relocate:

- Winter Garden, FL 34787: Relocate before starting work (required)

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