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Digital Marketing Strategist

2 months ago

Winter Garden, Florida, United States Jobot Full time

About the Role

We are a premier Energy Management Company based in Winter Garden, Florida, specializing in solar installations and energy solutions. As a Digital Marketing Manager, you will play a key role in developing and implementing comprehensive digital marketing strategies to increase brand visibility and drive customer engagement.

Key Responsibilities

  • Develop and implement digital marketing strategies to drive customer engagement and increase brand visibility across various digital platforms
  • Create and optimize content for the company's website and social media platforms to ensure maximum SEO impact
  • Manage and optimize social channels to foster community engagement and increase lead generation
  • Design, implement, and monitor effective marketing campaigns that align with the company's goals and objectives
  • Collaborate with cross-functional teams to develop branding strategies that differentiate the company
  • Analyze and report on the performance and efficiency of campaigns and events
  • Lead initiatives related to solar to promote our brand and services

Requirements

  • Bachelor's degree in Marketing, Business, or related field
  • Minimum 3 years of experience in digital marketing, preferably in the solar or construction industry
  • Proven experience in content creation, social channel optimization, marketing campaigns, branding, SEO, and digital media
  • Familiarity with the solar, HVAC, roofing, electric, energy, residential construction, utilities, and power sectors
  • Strong understanding of web analytics and ability to derive meaningful insights from data
  • Proficiency in using digital marketing tools and software
  • Creative thinker with a strategic mindset and a results-driven approach

About Us

We are a fast-growing company with a strong commitment to innovation and customer satisfaction. Our team is passionate about delivering exceptional energy solutions and building long-term relationships with our customers. If you are a motivated and experienced digital marketing professional looking for a new challenge, we encourage you to explore this opportunity further.