Influencer Marketing Manager
4 weeks ago
Job Description
Fabletics is looking for an Influencer Marketing Manager
How Do You Fit In?
This position will report to the Director, Influencer.
What you will do:
- Identify and build win-win, strategic relationships with social influencers; both paid and earned activity
- Manage revenue generating, customer acquisition-oriented influencer partnerships
- Develop and implement creative strategies and tactics to get content produced that drives traffic and results
- Actively source and evaluate potential partners based on a number of factors including but not limited to engagement & expected clicks and sales performance
- Work with internal legal department and influencers to negotiate and finalize contracts prioritizing brand and program needs
- Ensure all campaigns are executed as seamlessly as possible to ensure best in class partnerships experience for managers and influencers alike
- Optimize existing partner performance while also expanding into new influencer verticals & channels
- Work cross functionally with the organic social, paid social & lifecycle marketing teams to leverage and amplify influencer content
- Report on influencer performance communicating the ROI of influencer campaigns including metrics like CTR, CVR & CAC
- Keep a pulse on the industry’s innovations and best in class examples to further optimize and evolve our program
- Effectively manage 1-2 junior team members and foster a healthy team environment
What you can bring:
- Bachelor's degree required; Business or Marketing/Communications preferred
- 3-4 years related functional or technical experience in influencer campaign management with a balance of performance, creative, strategic and executional strengths.
- Experience in managing one or more direct report(s)
- Knowledge and understanding of social media platforms and their respective best practices, KPIs, and emerging trends (Facebook, YouTube, SnapChat, Pinterest, Instagram, TikTok, Twitch etc.)
- Comfortable leading the process of creative ideation and execution of campaigns
- Ability to review campaigns and provide analytical recommendations
- Proven ability to develop meaningful influencer relationships that result in authentic campaigns
- Responsible for individual goals and accountable for people or project team’s results.
- Excellent communication skills and ability to effectively work with all level team members
- Strong skills with Microsoft office tools
Compensation & Total Rewards:
At Fabletics, we believe work and life should fit together We continue to build a culture of flexibility, to empower you to do your best and put yourself first. Our Total Rewards program rewards employees for their hard work, supporting their health, well-being, families, and ultimately their life journey. Total Rewards at Fabletics includes:
- Hybrid Work Schedule*
- Discretionary Paid Time Off*
- Summer Fridays*
- Healthcare Plans
- Employee Discounts
- 401k
- Annual Bonus Program
- Equity Program*
- And More
- Varied for retail and fulfillment roles
LI-AH1
About TechStyleOS
TechStyleOS is the globally integrated Operations and Services provider behind some of the fastest growing online fashion brands in history, including Fabletics, Savage X Fenty, JustFab, ShoeDazzle, and FabKids. With capabilities spanning technology, data science, supply chain management, fulfillment, customer service, and more, we help brands launch, scale and grow—across product categories and geographically. From predictive analytics to data-driven marketing and attribution, our unique approach is powered by our proprietary, end-to-end tech platform that enables the brands we serve to deliver a level of personalization, value, and satisfaction that are unrivaled in the fashion industry.
Fabletics, Inc. is an equal opportunity employer. We recruit, employ, compensate, develop, and promote regardless of race, national origin, religion, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, and other protected status as required by applicable. At Fabletics, Inc., we champion a vibrant workplace culture that thrives on diversity law and do not tolerate discrimination or harassment. We are one team from many backgrounds, innovating through diversity of individuals, who are driven by passion for creating an inclusive space for all. Fabletics, Inc. will continue to champion a workplace culture that prizes diversity and inclusivity.
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