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Manager- Global Marketing
4 months ago
Brand: YTTP
Location: El Segundo, CA
Divisional Overview:
The Global Marketing Manager will be responsible for driving conception, market research, end-to-end project management, the creative/product execution together with the activation & content development. S/he will help manage the development of the marketing panier as well as category growth worldwide. S/he will lead the liaison between all cross-functional teams.
Job Description:
Manage New Product Development:
- Help oversee the brand internationalization and assist with the launch of the core portfolio in
- Responsible for end-to-end project launch and partnership with Zone and Market Teams to ensure comprehensive and on-time 360 launch.
- Oversee concept development: incorporation of consumer and scientific insights to create meaningful and innovative product positioning, in alignment with business needs and brand equity.
- Oversee product development process, including formula approvals, for both new products and existing product reformulations.
- Oversee the end-to-end claims process, including clinical testing and medical studies.
- Ensure the overall feasibility and profitability of projects through cost of goods management.
- Create vision for product packaging and work with creative on package development. Oversee artwork process including reviewing and approving all mechanicals.
- Oversee market / consumer / physician research and analyses to provide insights on brand challenges, risks, and opportunities.
- Work with Global Consumer Research to analyze global category research and develop action plans brand.
- Work with Trademark legal to TM tagline/descriptors/names
Work with cross-functional partners and agencies to:
- Brief and create integrated consumer launch plans including hero assets, POS displays, social assets, PDP copy, social activations, educational videos, and more.
- Brief and create medical activation plans including medical conference activations, Ad Board presentations, core visual aids, and more.
- Ensure content meets the Brand DNA.
- Support management meeting agendas for international meetings.
- Develop materials and ensure quality of those presented.
- Effectively present to senior management.
- 3-6 years of related business experience.
- 2+ years prior experience in Global Marketing and/or Product Development in consumer-packaged goods or beauty.
- Skincare experience is preferred.
- Experience working in a fast-paced and agile environment.
- Knowledge of international markets preferred.
- Highly creative
- Out-of-the box thinker and able to produce innovative ideas
- Strong pulse for trends
- Experience working collaboratively with Labs on new products or renovations.
- Experience successfully launching and managing a new product or renovation through its entire life cycle.
- Experience briefing and managing external creative agencies to bring creative concepts to life.
- Proactive, ability to self-manage projects, ability to overcome obstacles independently.
- Strong proficiency in Microsoft Suite, especially PowerPoint.
- Presentation skills: ability to influence internal and external stakeholders through persuasive presentations.
- Leadership skills: ability to demonstrate leadership within brand team and cross-functional partners.
- Excellent Interpersonal Skills (written and oral).
- Demonstrates L'Oréal Competencies: Leadership, Entrepreneurship, Achiever, and Innovator.
*We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
