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Integrated Marketing Manager, Dtc
3 months ago
**Company Description** CREATIVITY IS OUR SUPERPOWER.** It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
**The Team**:
The Mattel Ecommerce team is building global, best-in-class digital destinations for Mattel brands that connect with and inspire our consumers, showcase the full value of our IP, and deliver results to the company. The direct-to-consumer business has an ambitious growth agenda and is on the journey to scaling into a global organization. Our digital marketing team is looking to add an Integrated Marketing Manager to the team to drive world-class integrated campaigns that drive business impact.
**Job Description** The Opportunity**:
The Integrated Marketing Manager will be responsible for developing and managing cross-discipline, cross-channel and cross-platform marketing plans to support business initiatives.
**What Your Impact Will Be**:
Key Responsibilities:
- Establish the blueprint and approach for documenting, sharing and managing integrated marketing plans
- For brand-specific DTC launches and multi-brand commercial campaigns, create and manage integrated plans in collaboration with key stakeholders within the Ecommerce team and with our internal Mattel partners, including GBT, PR, Influencer and others
- Develop collaborative and supportive working relationships with internal partner teams
- When applicable, guide external partner support as a component of integrated campaigns
- Monitor adherence to plan timelines and support shifts / modifications as required based on business needs
- Plan for and oversee commercial / retail marketing events, whether digital or IRL
- Partner with Ecom Analytics to define standardized reporting for integrated campaigns
- Manage the compilation, in collaboration with marketing channel owners and others, of campaign / channel / tactic results as part of campaign recaps
Key Success Goals include:
- Establishment of a new process and tools for integrated multi-channel campaigns
- On-time launch of managed campaigns, across all tactics
- Adherence to integrated plans
- Adoption by partners of new integrated campaign reporting process and documents
**Qualifications** What We’re Looking For**:
- 5+ years integrated marketing experience in a consumer marketing organization
- 8+ years of experience in ecommerce, digital marketing, and/or multi-channel retail
- Ability to thrive in a fast-paced environment and comfort adjusting to frequent business pivots
- Data-savviness and ability to talk to data-driven insights
- Record of building collaborative cross-functional relationships
- Proven ability to influence colleagues and senior management
- Strong presentation skills - both PowerPoint and verbal skills - to build out and share strategies with leadership and partners
- Strong project management skills - familiarity with Monday or similar project tools a plus
The annual base salary range for this position is between $132,000 and $147,000.
**Additional Information**
**How We Work**:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
- ** We collaborate**: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
- ** We innovate**: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
- ** We execute**: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
**Our Approach to Flexible Work**:
We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.
**Who We Are**:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the wor
