Lead Marketing Strategy

5 days ago

Riverwoods, United States Discover Financial Services Full time

Discover. A brighter future.
With us, you’ll do meaningful work from Day 1. Our collaborative culture is built on three core behaviors: We Play to Win, We Get Better Every Day & We Succeed Together. And we mean it — we want you to grow and make a difference at one of the world's leading digital banking and payments companies. We value what makes you unique so that you have an opportunity to shine.

Come build your future, while being the reason millions of people find a brighter financial future with Discover.

What You’ll Do
Responsible for developing strategies, plans, and analyses for marketing initiatives and executing across multiple channels.
Works cross-functionally with business partners across analytics, consumer insights, brand, creative agencies, and more to execute engaging marketing communications.
Actively manages risk and customer-impacting issues within the day-to-day role and escalates to leadership.

How You’ll Do It

**Manages campaign executions including**: design, documentation, delivery, and presenting results to management. Develops test designs, creative, and branding strategies.
Partners with vendors and the business to develop deliverables and execute campaign.
Influences test designs and strategies.
Drives campaign decisions to influence targeting, data availability, and audience selections.
Gathers reporting and insights on campaign data. Formulates recommendations for management.
Implements and monitors controls for fulfillment processes. Identifies and implements process improvements to enhance the customer experience and improve efficiency.

Qualifications You’ll Need

The Basics
Bachelor’s Degree in Marketing, Business Administration and Management, or related field
4+ years of experience in Marketing, Financial Services Marketing, Direct Response Campaigns, or Related
In lieu of a degree, 8+ years of experience in Marketing, Financial Services Marketing, Direct Response Campaigns, or Related

Bonus Points If You Have
6+ years of experience in Marketing, Financial Services Marketing, Direct Response Campaigns, or Related

**Compensation**: The base pay for this position generally ranges between $75,500.00 to $127,900.00. Additional incentives may be provided as part of a market competitive total compensation package. Factors, such as but not limited to, geographical location, relevant experience, education, and skill level may impact the pay for this position.

**Benefits**:
We also offer a range of benefits and programs based on eligibility. These benefits include:
Paid Parental Leave

Paid Time Off

401(k) Plan

Medical, Dental, Vision, & Health Savings Account

STD, Life, LTD and AD&D

Recognition Program

Education Assistance

Commuter Benefits

Family Support Programs

Employee Stock Purchase Plan

All Discover employees place our customers at the very center of our work. To deliver on our promises to our customers, each of us contribute every day to a culture that values compliance and risk management.

Discover is committed to a diverse and inclusive workplace. Discover is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or other legally protected status. (Know Your Rights & Pay Transparency Nondiscrimination Provision)

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