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Digital Marketing Specialist

3 months ago

Poughkeepsie, United States TEG Federal Credit Union Full time

At TEG Federal Credit Union, we pride ourselves on being more than just a financial institution; we are a caring team dedicated to each other and our community. We are seeking a motivated and creative **Digital Marketing Specialist** to join our growing team in Poughkeepsie, NY.

As the Digital Marketing Specialist, you will be responsible for driving online engagement with TEGFCU across all digital and social media channels, including digital advertising, content development, social media efforts, and SEO/website management. You will provide a positive, intuitive experience to continuously increase visits, products per member, and the conversion of leads to members.

**What We’re Looking For (Qualifications)**:

- Bachelor’s degree in Marketing, Communications, Advertising, or Public Relations is preferred
- 3-5 years of similar or related experience directly working with WordPress website design, Google Platforms, and SEO Platforms
- Proven experience working with marketing automation platforms, with a strong proficiency in HubSpot or similar marketing CRM platform
- Basic understand of HTML
- Proficiency in MS Office and Adobe Creative Suite
- Experience in a financial institution and/or non-profit organization is a plus
- Excellent verbal and written communication skills
- Impeccable time management and organizational skills with the ability to multitask and adhere to deadlines
- Able to lift up to 50 lbs. without limitation

**What You’ll Get (Perks & Benefits)**:

- Comprehensive medical, dental, and vision insurance
- 401K with company match
- Defined benefit plan (Pension)
- Paid Time Off, and much more

**What You’ll Do As The Digital Marketing Specialist (Responsibilities)**:

- Manage website landscape and monitor and update website content
- Develop and implement effective SEO strategies
- Manage Google MY Business pages and review platforms to optimize local search
- Execute in-platform paid digital advertising, including SEM, display, and social media
- Optimize campaign structure, budgets/bidding strategy, and audiences
- Identify KPIs, measure campaign performance, generate insights, and produce regular reports to transform data into actionable recommendations
- Develop and implement marketing automation strategies to drive customer engagement, lead generation, and conversion
- Maintain the HubSpot platform, including database management, integration with other tools and systems, and troubleshooting technical issues
- Become an authority on our first-party data by collecting and interpreting information to develop target segmentations and help make business development decisions
- Analyze and report on the progress of digital strategies, campaign performance, and engagement
- Assist with and support other marketing initiatives

**Pay**: $26.75 - $33.45 / hour, based on experience

**APPLY NOW for immediate consideration**
- TEG Federal Credit Union is an Equal Opportunity Employer. Applications are considered on the basis of skills, experience and qualifications without regard to race, age, creed, color, nationality, gender, sexual orientation, gender identity, marital status, military background, disability or any other legally protected status. All employment related decisions are made in accord with this policy._