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Associate Director, Us Professional Marketing
3 months ago
**Working with Us**
Challenging. Meaningful. Life-changing. Those aren't words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You'll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams rich in diversity. Take your career farther than you thought possible.
**Position Summary**:
We are looking for an experienced results-oriented and strategic marketer to join our team. This individual will be responsible for the development and execution of the professional (HCP) promotional strategy for both NVAF and VTE indications in the institutional channel in partnership with the BMS/Pfizer alliance.
This individual will utilize data and insights to assess market potential, identify key opportunities/barriers, translate insights into ambitious and actionable strategy, develop HCP resources, and effectively execute tactical plans with cross-matrix partners to drive market impact.
**Key Responsibilities**:
- Lead the ELIQUIS institutional strategy and execution - including CV Community and IS TAS Resources, HCP Media, partnership with the Account Management team, etc.
- Lead matrix team towards common goals and priorities.
- Drive market research and interact with customer-facing teams to mine customer insights, leading to the development of professional promotional strategy and materials.
- Work collaboratively with medical, legal and promotional compliance team (PReP) to develop and execute high impact marketing materials.
- Work closely with the CV leadership team to support overall short and long-term goals.
- Serve as primary point of contact with external agencies/partners (AOR, etc.).
- Serve as the institutional lead in sales force training initiatives including POA.
**Qualifications & Experience**:
- BA degree or equivalent is required; MBA is preferred
- 5-7 years of relevant brand management experience or equivalent (experience in cardiology is preferred)
- Sales experience desirable
- Strong written and verbal communication skills
- Experience working with and leading a multi-functional alliance team to accomplish specific objectives and goals
- Experience in managing external resources and partners, including advertising agencies
- Experience in utilizing primary and secondary market research
- Strong organization and prioritization skills
- Strong ability to comprehend and discuss deep clinical data
- Demonstrated strengths across BMS Behaviors
**Uniquely Interesting Work, Life-changing Careers**
**On-site Protocol**
BMS has a diverse occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:
Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.
BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters.
BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.
