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Strategic Insights Analyst

3 months ago

New York, United States Nexxen Full time

**Who is Nexxen?**
One platform. Endless opportunities. In an ecosystem where everyone's trying to get closer - buyers to sellers, platforms to clients, brands to consumers - Nexxen bridges new opportunities in ways that others cannot. Data, service, and planning capabilities are our superpowers, enabling our clients to better reach and understand audiences across screens. Nexxen brings new and distinctopportunities to our partners, giving our employees the chance to expand and grow their skills.

**Why join the Nexxen team?**
With a global footprint, you can be part of a team that is transforming advertising through our creative, flexible and unified solutions. Employees hustle, commit and dedicate themselves to pillars that make up the Nexxen Way - the 3Cs - Customer Centric, Curious Mindset, Collaborative with No Ego.

**What You'll Do**

We're looking for an Insights Analyst to join our team in Chicago, Los Angeles, or New York You will take on the role of an Analyst and become a Subject Matter Expert in all things related to third party research studies. You will partner with Sales and Client Services departments as well as the partner landscape to understand the needs of our clients and develop customized measurement solutions. You will use all available data to deliver and present thoughtful, actionable insights to clients. The Analyst elevates the positioning of Nexxen in the marketplace through market intelligence gathering, research, case studies, best practices and education.

**Each day can be different here at Nexxen, but some of the things you can expect to be doing daily are;**
- Contributes to campaign effectiveness study setup & execution to guide Sales and clients in maximizing the value of third-party studies
- Vets feasibility and cost for proposed studies in conjunction with client success managers, in addition to providing POV on best study options, including customized research options
- Analyzes and presents study findings to Sales, agency, and client partners
- Partners with client services to create a narrative around campaign effectiveness and provide actionable insights and recommendations
- Actively participates in strategic client meetings
- Actively maintains latest research on marketplace trends and dynamics
- Partners closely with marketing and product management to create and maintain a robust selection of case studies
- Acts as key liaison between sales, marketing and product
- Offers deep domain expertise of third-party measurement solutions, Nexxen offerings and complementary products

**Preferred Qualifications**:

- At least 3 years of experience in digital media
- Experience fielding and presenting advertising effectiveness research and/or familiarity with third-party measurement solutions like Foursquare, Cuebiq, Interpret, Nielsen, Upwave, comScore and others.
- Experience with data-driven analysis and ability to craft compelling stories for advertisers from a variety of data sources
- Ability to work collaboratively and consultatively in a team setting
- Excellent verbal and written communication skills
- Experienced presenter and speaker
- Proficient with Microsoft Excel and PowerPoint
- Client-side advertising experience and/or agency-side strategy or analytics experience
- Combination of digital and traditional media expertise along with strong knowledge of TV, digital advertising
- Soft skills required to interface directly with senior level marketers