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Strategic Insights Director

2 months ago

New York, New York, United States Resonance Full time
About the Role

Resonance is a leading global consultancy and branding agency for the world's best countries, cities, and communities. Our projects take us across the world where we create transformative strategies, plans, brands, and campaigns that empower destinations, cities, and communities to realize their full potential. We also publish the World's Best Cities rankings, one of the most widely-read city rankings in the world.

Job Summary

The Research Director will play a critical role in driving insights and shaping recommendations to our clients, from mining and analyzing data to performing primary market research into perception and reputation of place.

Key Responsibilities
  • Research and Insights
    • Directs all aspects of the research process, including relationship building, project planning, data entry/analysis, database development, and reporting insights and takeaways.
    • Conducts and oversees the analysis of large datasets related to tourism, urban development, demographics, economic trends, and consumer behavior. Synthesizes data into clear, actionable insights that inform place strategy, branding, and marketing initiatives.
  • Client Engagement
    • Engages with clients to understand their research needs and presents findings in a clear, compelling manner.
    • Acts as a trusted advisor to clients, helping them interpret data and apply insights to their strategic decisions.
  • Team Leadership
    • Leads, mentors, and develops the research team, fostering a culture of excellence, curiosity, and continuous learning.
    • Ensures that the team is equipped with the skills and resources needed to deliver high-quality research outcomes.
  • Thought Leadership
    • Contributes to the thought leadership of Resonance by producing white papers, reports, and articles that showcase the consultancy's expertise in place strategy, branding, and marketing.
    • Represents the consultancy at industry conferences and events.
Requirements
  • Minimum of 7 years of experience in a research role within a consultancy, agency, or related field.
  • Expertise in research methodologies, data analysis, and the application of insights to strategic decision-making.
  • Strong background in quantitative and qualitative research, with experience in survey design, data modeling, and statistical analysis.
  • Exceptional analytical skills, with the ability to distill complex data into clear, actionable insights.
  • Excellent communication and presentation skills, with the ability to convey complex ideas to non-technical audiences.
  • Exceptional command and familiarity with public available data sources (e.g. U.S. Census, Statistics Canada, and more) and data platforms such as Lightcast, ESRI, CoStar, and others.
  • Proficiency in research tools and software, including statistical analysis packages and data visualization platforms.
  • Willingness to travel as required for client engagements and industry events.