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Marketing & New Business Development Manager, I&i

4 months ago

Florham Park, United States BASF Corporation Full time

**Marketing and New Business Development Manager, I&I, Care Chemicals - Florham Park, NJ (Hybrid)**:
Who Are We?

At Care Chemicals, we not only care about supporting our customers and achieving strong business results; we care about our team members. We aim to create a motivating, inspiring and inclusive work environment where all team members feel supported, heard and developed. Being part of our team means showing up every day to work collaboratively across functions to win for the overall success of the team. We value bringing diverse perspectives and backgrounds together to stretch our teams to think differently, have the courage to speak up and challenge the status quo, and problem solve for the greater good of our customers and society.

We as the Care Chemicals division of BASF carry the passion to care in our DNA: we care for our customers, consumers, employees, society, and our planet. Come, be a part of our team and create Care chemicals with us.

**Where the Chemistry Happens...**

**As a Marketing and New Business Development Manager, you create chemistry by...**:

- Segment Marketing: Developing and executing comprehensive segment marketing strategies for the industrial, institutional, and home care hard surface cleaning markets. Identifying key customer needs, market trends, and growth opportunities to drive market penetration and revenue growth.
- Account-Based Marketing (ABM): Implementing ABM initiatives targeting key customers within the I&I and HSC segments. Building strong relationships with customers, understanding their unique needs, and developing tailored marketing campaigns.
- Innovation and Reformulation Projects: Leading select innovation and reformulation projects from ideation to launch, working closely with cross-functional teams to develop new products or solutions and improve existing offerings for the industrial, institutional, and home care hard surface cleaning markets. Utilizing market insights, customer feedback, and technology advancements to drive product innovation, enhance performance, and meet evolving customer needs. Tracking post-launch success and driving continuous improvement efforts to ensure ongoing market relevance and competitiveness.
- Delivering market and consumer Insights: Utilizing data-driven analytics and market research to gain deep insights into market trends, customer behavior, and competitive dynamics. Translating insights into actionable strategies to drive growth and market leadership.
- Value Pricing and Value Creation: Developing value-based pricing strategies and value proposition messaging to communicate the benefits of our products and solutions to customers. Identifying opportunities for value creation and differentiation in the marketplace.
- New Opportunity Development: Identifying and pursuing new business opportunities within the I&I and HSC segments. Collaborating with sales, technical service, and other cross-functional teams to capitalize on emerging market trends and customer needs.
- Cross-Functional Collaboration: Working collaboratively across the organization to align marketing efforts with sales, R&D, technical service, product management, and other key functions. Driving cross-functional initiatives to support the growth objectives of the I&I and HSC segments.

**If you have...**:

- Bachelor's degree in Marketing, Business Administration, or a technical field required; MBA or PhD preferred.
- Experience in B2B marketing, preferably in the industrial, institutional, or home care cleaning industry.
- Strong analytical skills with the ability to translate data into actionable insights and strategies.
- Entrepreneurial mindset with a passion for driving growth and seizing new opportunities.
- Excellent communication, presentation, and interpersonal skills.
- Ability to thrive in a fast-paced, collaborative environment and effectively manage multiple priorities.

Just some of the many benefits we offer include:

- Flexible work arrangements whenever possible
- Highly competitive retirement savings plan with company match and investment options
- Well-being programs that include comprehensive mental health support for you and your household family members
- Family forming benefits (fertility, adoption and surrogacy reimbursement, maternity/parental leave, and more)
- Back-up child and elder care with discount programs for families of all ages and stages
- Mentoring and career development opportunities that allow you to share, learn, and thrive
- Matching gifts program that allows you to deepen the impact of your contributions to qualified charities.
- Employee crisis support for when the unexpected happens
- Access to our BASF wine cellar, employee discounts, and much more

**About us**:
As one of the largest chemical companies in North America we have been finding solutions for your everyday needs and addressing the most complex economic, environmental, and sustainability challenges for more than 150 years

At BASF we empower