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Media Analyst
3 months ago
**ABOUT US**:
Fusion92 is building the future of marketing through an unparalleled, data-driven approach to solving our clients'toughest problems. We call ourselves a Marketing Transformation Partner for clients, as through a culture of curiosity, fearlessness, teamwork and leadership, we turn our expertise toward creating new paths forward where our services and technology together unlock unprecedented growth.
We’re an independent, national enterprise based in Chicago with hubs in Detroit, Austin and Denver. Fusion92 is committed to a diverse, equitable, inclusive workplace that drives a positive impact in our global community.
**We are experts across every field and discipline in marketing.**
Fusion92 is for those who are obsessed with curiosity and innovation. We unite data scientists, media buyers, copywriters, technologists, developers, consultants, coders, UX/UI specialists, designers, strategists, producers, operations pros and more to deliver real results and to give answers to the unanswerable.
We launch products, we have patented innovations, we create award-winning ideas — we transform businesses. We are dreamers and doers, and we are ready for you to join us.
**Our difference is our people. That's where you come in.**
If you're curious and looking for a remote-flexible, integrated team where you can fearlessly collaborate and deliver best-in-class work, join us
**JOB SUMMARY**:
As a Media Analyst within our Data & Analytics team, you will play a pivotal role in shaping our marketing and advertising strategies through data-driven insights. You will be responsible for collecting, analyzing, and interpreting data related to our media campaigns across various channels. By providing actionable recommendations, you will contribute to optimizing our marketing efforts and achieving our business objectives.
Bringing our core values — Curiosity, Fearlessness, Teamwork and Leadership — to life will be critical to the success of this individual.
- While our offices are currently open, daily in-office attendance is not required.
**GENERAL RESPONSIBILITIES**:
- Gather data from multiple sources, including but not limited to digital advertising platforms, social media, client systems and platforms, and web analytics tools.
- Determine campaign data and tracking requirements; manage measurement systems for data capture and reporting
- Serve as technical resource for configuring and adding new data to reporting systems and dashboards
- Analyze campaign performance data to assess the effectiveness of various media channels and campaigns.
- Develop and maintain key performance indicators (KPIs) to track media campaign success.
- Monitor and report on KPIs regularly, identifying trends and opportunities for improvement.
- Conduct analysis to benchmark our performance against client and industry standards.
- Create visualizations and reports to communicate data findings effectively to cross-functional teams.
- Utilize data visualization tools to present data in a clear and actionable manner.
- Collaborate with marketing and advertising teams to provide actionable insights for optimizing media campaigns.
- Make data-driven recommendations for budget allocation and targeting adjustments.
- Plan and execute A/B tests and experiments to refine media strategies.
- Interpret test results to implement improvements in future campaigns.
- Provide ad-hoc analysis and support for various data-related inquiries.
- Be ready to address urgent requests and deliver insights promptly.
- Maintain organized documentation of data sources, methodologies, and results.
- Create and deliver regular reports to internal stakeholders.
**Requirements**:
**KNOWLEDGE/SKILLS/ATTRIBUTES REQUIRED**:
- Bachelor's degree in a related field, such as Marketing, Data Science, or Statistics.
- Proven experience in data analysis and interpretation, preferably in the marketing or advertising industry.
- Proficiency with data analysis tools and software, including Alteryx, Excel, Google Analytics, and data visualization tools such as Tableau and Salesforce Marketing Cloud Intelligence.
- Knowledge of digital advertising platforms (e.g., Google Ads, Facebook Ads) and web analytics is preferred
- Experience with building data tables and querying in SQL is a plus
- Strong analytical and problem-solving skills.
- Excellent communication and presentation skills.
- Detail-oriented with the ability to manage multiple tasks and meet deadlines.
- The hiring range for this discipline within our industry is $45,000 to $75,000. Where an employee is paid within this range will depend on multiple factors including, but not limited to location, years of experience, education, internal pay structure, and other contributing factors._
