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Conversion Rate Optimization Specialist

3 months ago

Newport Beach, United States People Architects Full time

People Architects is excited to partner with our Orange County-based client as we recruit for our Conversion Rate Optimization (CRO) Specialist. Our client is a dynamic and rapidly growing D2C tech-enabled consumer products company that is building a global growth platform, acquiring and evolving e-commerce brands into household brands.

Position Overview:
Key Responsibilities:

- Design and execute A/B and multivariate tests on advertising copy, customer journey, pricing strategies, upsells, button colors, and other webpage elements.
- Build landing pages and perform other website updates to continuously optimize webpages and funnels to increase sales and conversion rates.
- Analyze performance metrics, including scroll depth and heat maps, to identify opportunities for improvement.
- Collaborate closely with the paid marketing and lifecycle marketing teams to ensure alignment and optimization of landing pages and ad campaigns.
- Utilize AB testing tools for conducting experiments and implementing changes based on data-driven insights.
- Provide regular communication and reporting to the marketing team and stakeholders on website and digital marketing performance.
- Stay up to date with industry trends, best practices, and emerging technologies to continuously improve conversion rates.

Qualifications (required and preferred):

- Proven experience in conversion rate optimization, particularly in high-traffic e-commerce environments.
- Familiarity with Shopify and advanced funnel design.
- Strong analytical skills and proficiency in using CRO tools.
- Excellent communication and collaboration abilities.
- Ability to innovate and implement strategies that significantly impact sales performance.
- Analytics-driven mindset with the ability to analyze data and make data-informed decisions.
- Creative thinker with the ability to develop unique marketing campaigns.
- Self-motivated with a strong entrepreneurial spirit.
- Ability to work independently and manage multiple projects simultaneously.
- Familiarity with DTC/Shopify/Funnels/affiliate/influencer marketing platforms and tools.
- Passion for e-commerce and digital marketing
- California residents preferred
- no external agencies/3rd parties.