Digital Performance Optimization Specialist

6 days ago


Myrtle Beach, South Carolina, United States The Brandon Agency Full time
About the Role

We are seeking a highly skilled Interactive Performance Analyst to join our team at The Brandon Agency. As a key member of our digital marketing team, you will play a critical role in driving client success by analyzing and optimizing our clients' digital presence.

Key Responsibilities
  • Performance Monitoring and Analysis
    • Track and analyze online performance metrics, including page load times, bounce rates, traffic sources, and user behavior.
    • Utilize analytics tools such as Google Analytics, Excel, Looker Data Studio, Google Data Studio, SEO tools, etc. to generate data.
  • Reporting and Insights
    • Generate regular performance reports and present findings to internal teams and clients.
    • Provide actionable insights and recommendations to improve online performance and user experience.
  • Optimization
    • Collaborate with cross-functional teams, including web developers, designers, content creators, SEO and search specialists, to implement data-driven strategies that enhance online speed, usability, and overall performance.
    • Conduct A/B testing and other experiments to identify the most effective strategies for optimization.
    • Evaluate content performance, including page views, click-through rates, bounce rates, and conversion rates, and make recommendations for content optimization.
  • SEO and SEM Support
    • Assist in optimizing websites for search engines to improve organic search rankings.
    • Support paid search campaigns by providing performance data and insights.
  • Client Communication
    • Assist with new business proposals by providing analytics insights as needed.
    • Audit and analyze analytics accounts of potential new clients to assess needs and opportunities.
    • Engage in limited client communication when necessary.
Requirements
  • Bachelor's degree in Marketing, Business, Computer Science, Statistics, Information Science or a related field.
  • 3+ years proven experience as an Interactive Performance Analyst or similar role in a digital marketing or advertising agency.
  • Experience with marketing analytics tools and techniques, including interactive analytics, social media analytics, marketing automation, and CRM tools.
  • Strong understanding of SEO, SEM, and digital marketing principles.
  • Excellent analytical skills and attention to detail.
  • Proven ability to interpret data and develop actionable insights.
  • Strong communication and presentation skills.
  • Experience with A/B testing and other optimization techniques.
  • Advanced knowledge of Google Analytics and Google Tag Manager.
  • Advanced experience with one or more of the following tools: Google Data Studio, Power BI, Datorama, Tableau, or other equivalent reporting platforms.
  • Knowledge of HTML, CSS, and web development principles is a plus.


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