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Creative Strategy Manager, Marketing Reactivations

3 months ago

New York, United States HelloFresh Full time

At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 18 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy, and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: Green Chef, EveryPlate, Chefs Plate, Factor_, and Youfoodz.
- HelloFresh is looking for a Creative Strategy Manager, Marketing Reactivations. This role will focus on creative optimization to drive business impact across HelloFresh brands and multiple marketing channels. You will use past data and ongoing testing to devise the right design and messaging approaches across channels and segments, and tell a more relevant story of our brands, products, and value props.

You will
- Develop content strategy, run experiments and measure success
- Identify opportunities to amplify business impact through creative optimization and content relevancy through data-driven customer insights and personalization
- Lead tests end to end, including scoping, executing, performance tracking and analyzing the end result to build best practices and recommendations for channel and brand teams
- Build, share and implement creatives best practices
- Collaborate with cross-functional teams to ensure that our creative strategy is aligned and set for successful ROI
- Monitor and analyze industry trends in order to build up our long term creative strategy by channel
- Take ownership on the current creatives process and actively propose strategic changes in favor of efficiency
- Act as SME for creative tools to drive most efficient setups and reporting

You have
- Bachelor’s degree in a related field
- 5+ years of relevant experience
- Strong understanding of creative strategy and digital marketing
- Proven record of leading and measuring creative excellence
- Ability to translate data into actions, and use data-driven insights to make decisions
- Strong Excel/Google Sheet skills
- Strong stakeholder management skills working across multiple teams and territories
- Strong verbal and written communication skills

You’ll get
- Competitive salary, 401k with company match that vests immediately upon participation, and company equity plan based on role
- Generous PTO, including sabbatical, and parental leave of up to 16 weeks
- Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
- Tuition reimbursement for continuing education
- Up to 75% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
- Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, and LGBTQ+
- Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

Position is eligible to participate, contingent on Supervisory Board Approval, in HelloFresh's equity program.

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.
- New York Pay Range
$97,500—$130,000 USDAbout HelloFresh
- We believe that sharing a meal brings people of all identities, backgrounds, and cultures together. We are committed to celebrating all dimensions of diversity in the workplace equally and ensuring that everyone feels a sense of inclusion and belonging. We also aim to extend this commitment to the partners we work with and the communities we serve. We are constantly listening, learning, and evolving to deliver on these principles. We are proud of our collaborative culture. Our diverse employee population enables us to connect with our customers and turn their feedback into meaningful action - from developing new recipes to constantly improving our process of getting dinner to our customers’ homes. Our culture attracts top talent with shared values and forms the foundation for a great place to work

To learn more about what it's like working inside HelloFresh, follow us on Instagram and LinkedIn.