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Marketing Specialist

4 months ago

Cambridge, United States Cultural Care Au Pair Full time

Based out of our Cambridge, MA office the Marketing Specialist is a dynamic and fast paced position which reports into the Senior Director of Marketing. Cultural Care is looking for a teammate who sits at the crossroads of marketing and sales. If you are strategic, organized and a strong communicator, this could be the position for you—especially if you thrive working with diverse teams of people and want to build professional skills and relationships across a mission-driven, global organization.

**The role**:
Working with the Sales Manager team and a population of hundreds of independent contractors, you’ll be tasked with helping them to promote the Cultural Care brand and the au pair program across the country. Using both digital and off-line marketing tools and tactics, you’ll help develop field marketing plans, digital content and print collateral to drive sales through the Local Childcare Consultant (LCC) community. You’ll host regular virtual and in-person trainings to surface and share best practices within the community and help grow this channel to meet sales targets.

**What you bring to the team**:

- Communication is one of your top strengths -both written and verbal.
- You are energized by working with people and excel at keeping everyone looped in, which will come in handy as you will collaborate across departments and with hundreds of independent contractors
- You are independent and able to prioritize your work, but also a strong team player who is willing to jump in wherever you’re needed.
- You’re a quick learner when it comes to new platforms and tools to improve efficiency

**Responsibilities include**:

- Developing and implementing a marketing strategy to drive growth in sales from the Local Childcare Consultant (LCC) community
- Developing and implementing a local PR strategy to drive awareness, positive brand reputation and interest in the au pair program
- Working with Sales team to reach and exceed LCC lead acquisition goals and conversion rates
- Attending Sales Manager meetings and conducting monthly marketing trainings
- Managing and sending Newsletters and other communications as needed
- Developing and distributing monthly Social Media Kits
- Monitoring and amplifying Consultant marketing activities for best practices
- Developing and maintaining offline marketing tools and resources for LCCs
- Managing LCC advertising and collateral requests
- Proposing A/B tests and enhancements to the LCC web page to optimize conversion

**Qualifications**:

- You have 3-5 years of experience creating, presenting and executing marketing strategies.
- People want to listen when you talk and want to read what you write.
- You are great at juggling multiple projects for a variety of stakeholders
- You love figuring out how technology can help you do what you do better.
- Experience with Public Relations or Media Relations is a bonus.
- No job is too big or too small to deserve your best effort and fantastic results.

**Why you’ll love working here**:
Work in our North American headquarters where you’ll enjoy comprehensive professional development, frequent social programming and employee-run EFfinity groups, community groups, and clubs. You can expect:

- Workplace Flexibility Program: participate in our hybrid work model with up to two days of work from home per week
- Development: Robust professional growth opportunities interacting with colleagues from all around the world including our initial new hire onboarding, monthly trainings, quarterly global staff meetings, workshops, and inspiring sessions with global leaders and experts
- Vacation: Four weeks paid vacation your first year and twelve paid holidays
- Retirement: 25% company match on your 401(k)
- Insurance: Excellent medical, dental, and vision coverage, along with life and disability insurance, dependent care coverage, and flexible spending accounts (FSAs)
- Travel: Paid international business travel
- Selfcare: Wellness benefits and a yearly fitness reimbursement
- Discounts: EF program discounts including personal travel, language schools, and childcare as well as discounts at some local venues and area businesses

**About Cultural Care Au Pair**

At Cultural Care Au Pair, we believe that cultural exchange has the power to make the world a more welcoming, understanding, and open place. We build global families by bringing together international visitors with American host families—providing meaningful childcare support for families, an unforgettable year in America for au pairs, and a culturally enriching experience for both parties. We are proud to be the largest and most experienced au pair organization in the world, having successfully placed more than 120,000 au pairs into welcoming American homes since 1989. Our program is strictly regulated by the Department of State and our dedicated staff work together to ensure each participant has the experience of a lifetime.

Here at Cultural Care, we are a team o