Digital Medical Engagement Director

2 weeks ago

New York, United States Pfizer Full time

ROLE SUMMARY

Pfizer is committed to delivering world-class digital medical capabilities to enable enhanced engagement with healthcare professionals for improved patient outcomes. As the healthcare communications and technology landscape in the Pharma industry evolves, the Medical Channel Excellence team focuses on navigating a complex regulatory environment to optimize engagement with healthcare providers across digital channels and platforms, driving improved education, clinical/business decision making, and allowing timely health information to close care gaps - with integrity. Leadership of innovative digital channels and platforms alongside medical insights, the team will optimize existing channels and identify new ones, ensuring seamless integration while staying at the forefront of digital capabilities.

The Digital Medical Engagement Director is responsible for partnering cross-functionally to strategize and execute on scientific communications plans/data dissemination in partnership with the Global, US, and International Medical Content Channel and Medical Affairs teams, integrating digital platforms and channels to enhance engagement with healthcare professionals. The Digital Medical Engagement Director brings medical expertise in scientific communications and medical strategy to the role, harnessing the ability to execute efforts across digital and social platforms.

The Digital Medical Engagement Director will report into the Digital Medical Engagement Team Lead as part of the overarching Medical Channel Excellence team and provide clear and actionable guidance about the evolving digital landscape, specifically regarding the assigned channel, to cross-functional stakeholders in medical - harnessing a “Dare to Try” culture driven by thoughtful risk balanced with integrity.

This individual will demonstrate the ability to influence and collaborate across teams - including peers and leadership - to develop and train/coach and guide the work of colleagues to achieve meaningful outcomes and business impact specific to digital and social media channels.

ROLE RESPONSIBILITIES

Digital & Social Media Channel Strategy
- Spearhead the strategic scientific communications approach, execution, and optimization of assigned digital and social media channel(s), orchestrating the dissemination of accurate scientific content to HCPs and other medical stakeholders, in alignment with MA-01.
- Balance long-term vision with short-term delivery, identifying barriers and enablers to catalyze the organization to develop, connect, and deliver upon the Medical Channel Excellence Team vision.
- Deliver channel insights and recommendations for ongoing optimization of scientific communications plans, with a specific focus on dissemination through digital channels.
- Deploy innovative digital and social media solutions to shape the digital roadmap and quickly deliver highest value outcomes at scale.
- Identify and execute on pilot projects to test/scale innovative medical digital efforts.
- Enhance Global and US medical channel strategies for delivering scientific information digitally, ensuring the highest standards of accuracy, accessibility, and relevance.
- Partner with cross-functional teams, including medical affairs, commercial, corporate communications, medical content, Integrated Media Strategy, digital/OSS and other key stakeholders to ensure alignment across priorities and channels.

Medical Channel Execution, Analytics, and Metrics
- Demonstrate expertise in optimizing the functionality and audience targeting across digital platforms and media channels for HCP stakeholder audiences.
- Leads and coordinates insights and metrics strategy with internal stakeholders in partnership with the Channel Optimization team and Medical Analytic team to ensure optimization of HCP engagement, content, and channel plans.
- Monitor and analyze channel performance through robust KPIs and metrics to ensure effectiveness, usability, and relevance.

Monitoring, Governance
- Identify areas for innovation and improvement to drive initiatives that enhance the digital exchange of scientific information, ensuring adherence to all relevant guidelines, principles, and regulatory standards.

Cross-functional Collaboration
- Liaise with Global and US internal stakeholders, including Medical, Regulatory, Digital Readiness Team (DRT), Commercial, and Digital teams, to ensure alignment of technical specifications, customer user journeys, scientific content dissemination advancements (device agnostic), and compliance with industry and company regulations.

BASIC QUALIFICATIONS
- Advanced degree in Marketing, Communications, Life Sciences, or related field;
- At least 8 years of experience with an MBA/MS or 6 years with a PHD/PharmD in healthcare, pharmaceuticals, or life sciences, including related experience leveraging social media and digital platforms.
- Grasp scientific context and assimilate perspectives from stakeholders across Medical,

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