Senior Director, Digital and Communications

4 weeks ago

New York, New York, United States PUIG, S.L. Full time
The Opportunity

Drive PUIG's digital acceleration strategy and execution across the full marketing funnel for all brands, with a primary focus on e-commerce through retail partners and newly launched Direct-to-Consumer (DTC) sites. Lead comprehensive commercial plans, investment strategies, growth initiatives, online traffic, and new customer acquisition, ensuring the achievement of monthly and annual goals. Demonstrate a brand and consumer-centric approach in development and execution within a matrixed organization.

Brand Portfolio:

Carolina Herrera, Rabanne, Jean Paul Gaultier, Christian Louboutin Beauty, Penhaligon's, L'Artisan Parfumeur, Dries Van Noten.

What you'll get to do

Digital Responsibilities:

• Provide strategic and financial oversight of the e-retail and DTC businesses to drive robust commercial plans, online traffic, and new customer acquisition.

• Conduct digital quarterly business reviews, including sales reporting, key KPI trackers, and addressing performance gaps.

• Foster strong relationships with multiple retailers and internal teams, driving business growth and identifying opportunities.

• Collaborate with teams to develop and execute strategies and plans, ensuring quality execution with retailers and recommendations for key seasonal moments and launches.

• Work closely with Key Account Directors (KADs) on an omnichannel strategy and execution, emphasizing retail dotcom-only executions when needed.

• Collaborate across the organization to build DTC framework models and proposals in partnership with internal departments such as Marketing, IT, and Finance.

• Develop and execute strategies to drive significant website traffic, conversion rates, revenue, and profitability, leveraging analytics and email testing.

• Provide weekly and monthly business reporting and generate insights.

• Stay informed about current consumer trends in DTC and e-commerce.

Communication Responsibilities:

• Develop omnichannel plans through Paid, Earned, and Owned channels across the brand portfolio.

• Lead execution to engage consumers, drive sales, and achieve objectives for market share, net revenues, and profitability.

• Take an entrepreneurial approach to test new digital and social strategies.

• Manage media agency to drive digital and social acceleration, balancing national and retailer campaigns.

• Identify trends and insights, optimizing spend and performance based on insights.

• Own the day-to-day advertising budget.

• Collaborate with the in-house PR/influencer team to build a robust strategy for earned media and influencer activations.

• Increase conversation and awareness of Puig brands in the USA marketplace.

• Understand all media channels, from traditional to digital and emerging channels.

• Collaborate with the media agency on objectives and KPIs, challenging them to improve digital media efficiency.

• Ensure effective implementation in line with global brand expectations and guidelines.

• Conduct post-campaign analysis to measure and report performance against goals (ROI and KPIs).

• Manage financial planning, budget maintenance, and allocation of funds across multi-media platforms, overseeing purchase orders and invoice reconciliation.

• Share best practices locally and globally, engaging with the community of media managers.

• Lead content strategies, identifying and requesting specific local content needed, aligning with marketing goals, and challenging Global Brands teams with new ideas for local Digital Strategy.

We'd love to meet you if you have

Bachelor's degree (preferred).

• Minimum of 12+ years' experience in operational e-commerce and consumer marketing roles.

• Experience in owning A&P investment and P&L management.

• Expertise in data management, consumer analytics, and projection & forecasting skills.

• Highly collaborative in a matrixed environment.

• Experience in beauty and/or fragrance is preferred.

• Leadership experience with a multi-department team.

• Strong written and verbal communication skills.

• Excellent project management skills with the ability to handle multiple priorities.

• Self-motivated, results-oriented, and strategic thinker.

• Highly detail-oriented with excellent time management skills.

• Inquisitive and enthusiastic about digital and marketing.

A few things you'll love about us
  • An entrepreneurial, creative and welcoming work culture
  • A range of learning and development opportunities
  • An international company with plenty of opportunities to grow
  • A competitive compensation & benefits package
Compensation

As required by California's salary transparency law, effective November 2022, the expected base salary for this position ranges from $190, $220, Various factors are considered when extending offers, such as relevant skillset, training, years of experience related to the current job description, education, and our organizational structure. In addition to the base salary, PUIG offers a competitive benefits package that includes health and dental insurance, life insurance, disability insurance, 401K, paid holidays, a generous paid time-off policy, hybrid work environment, and career opportunities within a dynamic team.


  • Senior Director of Marketing and Communication

    1 month ago

    New York, New York, United States Insperity Full time

    Senior Director of Marketing and Communication - RemoteAre you ready to lead a marketing revolution? Are you passionate about empowering underserved communities and making a lasting impact? If so, we have an electrifying opportunity for youOur NYC-based client empowers underserved populations through innovative solutions that transcend barriers, promote...

  • Digital Communications Coordinator

    1 month ago

    New York, New York, United States Louis Vuitton Full time

    Want to join the Louis Vuitton teams? The Digital Communications Coordinator job may be for you Find all the details in the job description.

  • Product Manager, Platforms

    2 weeks ago

    New York, New York, United States Digital Remedy Full time

    We are seeking a seasoned Senior Product Manager with a proven track record to join our team in driving the development and optimization of cutting edge platforms in our company. As a Senior Product Manager, you will be a pivotal force shaping and enhancing our digital ecosystem. Leveraging your expertise, you will lead the development and optimization of...

  • Director of Digital Strategy

    24 hours ago

    New York, New York, United States Icreon Tech Full time

    Icreon's MissionIcreon is a Digital Innovation Agency. We strongly believe that a company's success and longevity are directly proportional to its ability to innovate. To conjure new ideas, engineer new systems, and create new products – innovation is the only true competitive advantage in business.The CompanyIcreon works with leaders of companies to...

  • Senior Digital Designer, Wholesale

    1 month ago

    New York, New York, United States Ralph Lauren Full time

    Company DescriptionRalph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of...

  • Director / Senior Director, Treasury & Capital Markets

    1 month ago

    New York, New York, United States Paramount Full time

    We are seeking an experienced and results motivated Director or Senior Director of Treasury & Capital Markets to join our team in New York City This person will play a pivotal role in leading all aspects of Paramount's capital framework, with responsibilities including management of the debt portfolio and leading new capital markets executions to name a few....

  • Digital Senior Product Owner Onsite

    1 week ago

    New York, New York, United States NTT Data Vertex Software Inc. Full time

    Apply for Digital Senior Product Owner Onsite, Career Progress Consultants in New York City for 3 - 5 Year of Experience on

  • marketing digital director

    4 weeks ago

    New York, New York, United States Executive Profiles Inc. Full time

    Join the most exciting Home decor companies in Digital Marketing. Direct the company across all e-commerce strategies, social channels, and platforms. Create your content raise brand awareness, and optimize traffic. In this position, you will have full ownership of digital media.Must have home decor.Responsibilities Develop and identify digital brand...

  • Senior Digital Marketing Account Manager

    7 days ago

    New York, New York, United States Eulerity Full time

    Eulerity is a rapidly growing technology company providing marketing automation technology to small businesses and franchises.Our industry-recognized proprietary software solution supports the creation, execution, and analysis of paid marketing across all major digital channels including Google Search, Social Media (Facebook / Instagram), Display, & Video....

  • Senior Art Director

    7 days ago

    New York, New York, United States Movement Strategy Full time

    Position: Temp-to-PermLocation: This position offers remote work from New York. Please be aware that applications from candidates residing outside of New York will not be considered.OVERVIEWMovement Strategy is looking for a Temp-to-Perm Senior Art Director to be a creative lead on a brand/lifestyle account. You will report to the Associate Creative Director...

  • Copywriter, Men's Digital

    4 weeks ago

    New York, New York, United States Ralph Lauren Full time

    Company DescriptionRalph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of...

  • Senior Director of Facilities

    4 weeks ago

    New York, New York, United States Cobalt US Full time

    SENIOR DIRECTOR OF FACILITIESSUMMARY:The Senior Director will be responsible for the oversight and coordination of the Facilities division across the organization in Westchester and New York City. This position will be responsible for managing the performance, budgeting and compliance aspects of the division and will work closely with other departments that...

  • Sales Director

    1 month ago

    New York, New York, United States GE Digital Full time

    The Americas Decarbonization Sales Director for GE Vernova's Electrification Software business unit for the Power Generation | Oil & Gas Commercial Team (PG-OG) is responsible for sales of our decarbonization solutions to ensure attainment of revenue and growth targets in the Americas.This role will focus specifically on launching new Energy Transition...

  • Senior Designer

    7 days ago

    New York, New York, United States Pandiscio Green Full time

    Pandiscio Green is seeking a highly-creative and ambitious Senior Designer to join the team in either the New York City or Bay Area location (hybrid remote).The candidate must have excellent verbal and visual presentation skills, the ability to develop, substantiate, and explain design direction to the team and clients, and have a passion for bringing ideas...

  • Senior Data Consultant

    2 weeks ago

    New York, New York, United States Artefact (artefact) Full time

    About The JobDo you think like a management consultant, thrive in a startup environment, and can't stop thinking about the intersection of data, technology, and AI?With over 1300 employees, offices on five continents, and world-class clients like Samsung, L'Oreal, and LVMH, Artefact is a consulting firm that transforms data into value and business impact....

  • Corporate Development Director

    2 weeks ago

    New York, New York, United States Selby Jennings Full time

    Company Summary: We are currently partnered with a leading company in the digital payment revolution for 20+ years, serving more than 400 million consumers and merchants in more than 200 markets globally. They are looking to bring on talent at the Director level to their Corporate Development Team in wonderful New York City. This candidate will have the...

  • Senior Brand Marketing Director, Niche

    1 month ago

    New York, New York, United States PUIG, S.L. Full time

    The OpportunityThe Senior Brand Marketing Director leads the Color Makeup & Niche Fragrance business for North America. This person will run this "hub" with tactful business and market strategy while using their extensive experience in luxury color makeup (lip, eye, cheek, nail) and fragrances in order to make recommendations, decisions, and grow the...

  • Managing Director/Director

    4 hours ago

    New York, New York, United States FE International Full time

    The Opportunity:FE International is looking for a senior investment banker (the "Senior Banker") to originate and execute new transactions for new clients that utilize the firm's broad array of strategic and financial advisory services. The Senior Banker should be a Managing Director, or Director on the cusp of promotion to Managing Director, and will have...

  • Director of software engineering

    1 month ago

    New York, New York, United States Jpmorgan Chase and Co Full time

    JOB DESCRIPTION If you are a software engineering leader ready to take the reins and drive impact, we've got an opportunity just for you.As a Senior Director of Software Engineering at JPMorgan Chase within Consumer and Community Banking Travel, you lead a technical area and drive impact within teams, technologies, and projects across departments.Utilize...

  • Director, Sales, Finance

    3 hours ago

    New York, New York, United States BDG Full time

    The Director of Sales will play a key role in Bustle Digital Group's growth. This is a unique opportunity for a strategic sales executive with deep experience and relationships in the Finance space. The Director of Sales will have an established client list and will also have the opportunity and expectation to develop new sales opportunities for brands that...