Director, Digital Marketing
Found in: beBee jobs US - 1 week ago
Aircall is a place where voices are valued.
Backed by over $220 million of investment since 2015, we create technology that fuels accessible, transparent and collaborative communication to empower our base of 18,000+ customers (and growing) to make authentic, human connections.
Conversation is a cornerstone of our culture. Wherever our people find themselves in the Aircall world – Paris, New York, Sydney, Madrid, London, Berlin, or at home – everyone has a voice that is valued.
Whatever your background, wherever you're from – we want you to join the conversation. Let's talk.
About the Role
The Director of Digital Marketing is a strategic role that leads our global paid and organic digital marketing channels. We are looking for an experienced digital expert and leader to manage a talented digital marketing team at the international level. The main goal of this team is to drive demand and inbound pipeline through high ROI-driven digital strategies.
What you'll do:
Own digital channels to feed marketing and sales funnel and oversee digital customer acquisition strategy with advanced audience targeting (SEO, Google Ads, Paid social, ranking websites...)
Work and manage the SEO experts to optimize site traffic and conversion.
Manage an international team of digital specialists (Paid Search, Organic Search, Paid Media...) manage their career development, their aspirations, and ensure the well-being of everyone.
Define overall digital campaign strategy; execute global marketing campaigns (evergreen & seasonal campaigns in line with Market trends): align to the global marketing campaign calendars, identify opportunities, prioritize projects,, monitor performance and analyze results
Analyze and report weekly results, implement corrective actions quickly if needed and work with the operations to determine and prioritize data views needed to optimize digital efforts and track results.
Report to the leadership team inbound performance, tactical and strategic plan.
Enable full-funnel performance analysis and align investment decisions with performance targets.
Collaborate with the field, program, product marketing, content, studio and brand teams to develop and implement a coordinated strategy for acquiring multichannel prospects.
Manage external agencies, freelancers and budgets.
What you'll bring:
Senior experience in performance and/or digital marketing, preferably in the B2B SaaS space (10 years)
Attribution and data expertise including GA4, GSC, Looker and others.
Experience with international digital acquisition (NA, EMEA & APAC)
Experienced advertiser on digital advertising platforms like Adwords, Display, Affiliate programs, Facebook, Linkedin, etc.
Strong on and off-page SEO experience
Experience managing large budgets at a global level and being accountable for ROI
Player/Coach - strategy is not enough, we need to build things and expect you to get stuck in with your team
Metrics-driven mindset, with critical thinking and problem-solving skills
Great management skills, you will be a leader for an international team
Excellent team player with strong communication, you understand an integrated approach across our marketing channels and work collaboratively to achieve team success
Aircall focuses on SaaS, Telecommunications, Telephony, Collaboration, and Small and Medium Businesses. Their company has offices in New York and Paris. They have a large team that's between employees. To date, Aircall has raised $105.55M of funding; their latest round was closed on May 2020 at a valuation of $500M.
You can view their website at or find them on Twitter, Facebook, and LinkedIn.
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