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Product Marketing Expert
4 months ago
As a Product Marketing expert, you will provide all around marketing support for a software solution and experience as part of Intel's Client Computing Group's Wireless Solutions Group. You will develop and execute successful marketing strategies, work with marketing partner groups and engineering organizations to define marketing activity priorities, requirements, business impact, and go to market plans. Additionally, you will work with and manage relationships with internal/external organizations, ecosystem partners, creative agencies, and client OEM customers on GTM activities and their end-to-end execution.
Responsibilities include representing the product to customers, sales force, and executives, representing market's needs to engineering. Conducts competitive product/pricing analysis and market research, evaluates sales performance, formulate and review strategic long-range strategies, plans, goals, and objectives for specific product areas and features. Oversee development and production of marketing material, may be required to develop and present product training material. Responsible for creation and maintenance of product briefs and customer acquisition strategies, marketing campaigns, and social media activity. Respond to customer/client requests or events as they occur. Develop solutions to problems utilizing formal education and judgement.
What you will do...
- Oversee GTM activities.
- Manage asset creation, collaterals, and any marketing activity.
- Run interactions with influencers, reviewers, and bloggers.
- Oversee market research and user segmentation that will inform product and marketing priorities.
- Oversee increasing exposure, market presence, and discoverability.
- Manage interaction with external creative agencies and internal marketing teams.
- Manage a marketing budget effectively and efficiently.
- Write marketing materials, fact sheets, product messaging.
- Utilize creative capability to develop appealing slides and collaterals.
- The Ability to grasp technical details for features and capabilities and translate them into industry and customer consumable collaterals.
- Demonstrated experience managing external relationships with partners and internal workstreams with other teams.
- Demonstrated ability to build and maintain relationships with Engineering, Strategic Planning, and marketing teams and the ability to influence joint decisions.
- Proven ability to develop and deliver compelling presentations both internally and externally.
**Qualifications**:
**Minimum Qualifications**:
- Bachelor's Degree +6 years or MBA/master's degree with +4 years of related industry marketing experience, most preferably in a product marketing role.
- 3+ years of experience in B2C marketing and app store distribution
**Preferred Qualifications**:
- Consumer app experience a benefit.
**Inside this Business Group**:
The Client Computing Group (CCG) is responsible for driving business strategy and product development for Intel's PC products and platforms, spanning form factors such as notebooks, desktops, 2 in 1s, all in ones. Working with our partners across the industry, we intend to deliver purposeful computing experiences that unlock people's potential - allowing each person use our products to focus, create and connect in ways that matter most to them. As the largest business unit at Intel, CCG is investing more heavily in the PC, ramping its capabilities even more aggressively, and designing the PC experience even more deliberately, including delivering a predictable cadence of leadership products. As a result, we are able to fuel innovation across Intel, providing an important source of IP and scale, as well as help the company deliver on its purpose of enriching the lives of every person on earth.
**Other Locations**:
US, OR, Hillsboro; US, AZ, Phoenix; US, CA, San Francisco
**Posting Statement**:
All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, sex, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation, or any other characteristic protected by local law, regulation, or ordinance.
**Benefits**:
We offer a total compensation package that ranks among the best in the industry. It consists of competitive pay, stock, bonuses, as well as, benefit programs which include health, retirement, and vacation. Find more information about all of our Amazing Benefits here.
Annual Salary Range for jobs which could be performed in US, California: $123,139.00-$203,801.00
- Salary range dependent on a number of factors including location and experience
**Working Model**:
This role will be eligible for our hybrid work model which allows employees to split their time between working on-site at their assigned Intel site and off-site. **In certain circumstances
