Product Marketing Leader
2 weeks ago
Ironclad, Inc. is seeking a highly skilled Product Marketing Leader to join our team. As a key partner, you will work with Product Leadership, Marketing, Sales, and Customer Success to drive integrated campaigns and product development.
This role will lead the team that solves the most pressing problems for the business. We view PMM as market experts, and we are looking for a leader that will work collaboratively and cross-functionally to drive the product roadmap, enable our organization, and devise the strategic GTM plays that take our company to the next level.
Key Responsibilities:
- Product Launches: Plan the market launch of new products, and manage the cross-functional implementation of the plan, to ensure new product releases are successfully delivered to the market quickly and efficiently.
- Market Requirements: Develop and implement new marketing strategies that result in market share gain, and provide direction and collateral for sales, marketing, and support teams worldwide. Partner with Sales and Operations leaders to define and iterate on our GTM motions, sales engagement process, and pricing and packaging strategy.
- Product Positioning: Develop product positioning and messaging that differentiates our products in the market.
- Lead Generation: Produce product marketing collateral and work with other team members to ensure the best quality materials and information is presented to our customers and prospects.
- Sales Enablement: Communicate Ironclad's product value proposition to the sales team, and develop the sales tools that support the selling process of your products. Collaborate extensively with Sales Enablement on the creation and evolution of our sales content for every segment and function, from initial meeting to final close deck.
- Market and Competitive Analysis: Evaluate industry trends, competitors, and standards, and how they apply to Ironclad's overall product strategy.
- Product Evangelist: Act as key public spokesperson, keeping the press and analysts informed of Ironclad's product strategy and progress. Partner with Analyst Relations to evangelize our point of view on the market to the analyst community and to ensure we receive the highest possible ratings.
- Partner Marketing: Understand the partner landscape and run a partner marketing organization to drive growth through strategic partnerships.
- Design, build and lead a world-class Product Marketing organization that PMMs crave to be a part of to develop their skills and grow their careers.
Requirements:
- 10+ years Product Marketing experience with passion for customer experience and creating clear messaging and product positioning.
- Solid ability to problem-solve and think strategically.
- Collaborative approach to work with cross-functional teams.
- Self-motivated; able to work independently while coordinating activities with cross-divisional teams in remote locations.
- Team player; able to communicate with technical and business experts at all levels of the organization.
- A builder mindset that operates well under pressure and can move quickly, fail fast, and drive decisions in moments that matter.
- CLM (Contract Lifecycle Management) domain expertise preferred.
- Fantastic leadership skills and a team first mentality.
Benefits:
- Health, dental, and vision insurance
- 401k
- Wellness reimbursement
- Take what you need vacation policy
- Generous parental leave for both primary and secondary caregivers
Base Salary Range: $260,000 - $300,000
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
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