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Product Marketing Strategist

2 months ago

San Francisco, California, United States Maisa Full time
About Maisa

Maisa AI is a B2B AI SaaS startup that empowers businesses to create and manage their Digital Workforce of Autonomous AI Workers. These workers operate 24/7, handling end-to-end jobs and mission-critical processes with unparalleled traceability, explainability, and consistent quality.

We're revolutionizing productivity through cutting-edge AI technology.

The Role

We're seeking a hands-on Principal Product Marketing Manager to lead our go-to-market efforts and drive our product-led growth strategy. Reporting directly to the COO, you'll play a crucial role in shaping our marketing vision and execution in our fast-paced, Founder Mode startup.

Key Responsibilities
  • Develop and implement GTM strategies for our AI platform
  • Lead product-led growth initiatives and content marketing efforts
  • Create compelling product messaging and marketing assets (white papers, case studies, blog posts)
  • Define Ideal Customer Profiles (ICPs) and buyer personas, and develop comprehensive buyer graphs
  • Map customer journeys and design full-funnel (top, middle, bottom) marketing campaigns
  • Collaborate with influencers and industry experts to amplify our reach
  • Conduct market research and competitive analysis
  • Provide strategic guidance to global and local MarCom teams
  • Analyze marketing performance and optimize strategies
  • Contribute to overall company strategy and growth initiatives
Qualifications
  • 7+ years of experience in product marketing, preferably in B2B SaaS or AI/ML
  • Proven track record in GTM strategies and product launches
  • Strong understanding of product-led growth methodologies
  • Experience in customer journey mapping and full-funnel campaign development
  • Excellent content creation and storytelling skills
  • Data-driven approach with strong analytical abilities
  • Self-starter mentality; ability to thrive in a startup environment
  • Bachelor's degree in Marketing, Business, or related field; MBA is a plus
What We Offer
  • Opportunity to shape the future of work through AI technology
  • Flat organization with direct access to leadership
  • Competitive salary and equity package
  • Remote-first culture with flexible hours
  • Continuous learning in AI and emerging technologies

If you're passionate about AI, marketing, and making a significant impact through hands-on work, we want to hear from you.