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E-commerce Marketing Specialist

4 months ago

Spring Lake, United States Garrison Dental Solutions, LLC Full time

**Job Summary**:
We are seeking a dynamic and experienced E-commerce Marketing Specialist to join our team. The individual will report to the Director of Marketing and will play a pivotal role in developing and executing ecommerce strategies and driving growth in our online business.

**Why join Garrison Dental Solutions?**

Private, Purpose-driven company:

- We have been a family-owned, debt-free, stable company in business for more than 25 years.
- We pursue a vision of innovating dentistry to restore healthy smiles worldwide.
- We place a high focus on living our core values of teamwork, determination, quality, and continuous improvement.
- We have been awarded one of “West Michigan’s Best and Brightest Companies to Work For®” six consecutive years.

Market Leader:

- Garrison is a market leader for one of the most popular and reliable restorative dentistry procedures.
- Our products are sold in 150 different countries.
- Garrison has a track record for consistently achieving double digit percent annual growth.

Highly regarded for innovative product designs requiring complex, in-house manufacturing:

- We place significant investments in innovation and technology.
- Our core products are protected by intellectual property and verified manufacturing processes that push the limits of metal-forming and injection-molding.

Competitive Compensation and Benefits Package:

- Base Salary range of $60 - 80 K (based on background) plus bonus potential. 401K with profit sharing.
- Health (Medical, Dental, Vision, HSA, FSA), Life, Short-term and Long-term disability, Accident and Critical Illness insurance
- Professional development support through company sponsored training and tuition reimbursement.
- Whole health support with Employee Assistant Program (EAP), regular and volunteerism paid time off, hybrid work option, free on-site gym access and subsidized gym membership.

**Duties/Responsibilities**:

- Employ data insights to sequence and showcase products on the site, maximizing conversion and revenue.
- Utilize data to make informed decisions on website merchandising, product discoverability, and overall site optimization for enhanced user experience.
- Implement SEO strategies to monitor and optimize digital content, providing recommendations for improved listing performance.
- Drive traffic to the ecommerce site through PPC (Pay-Per-Click) advertising campaigns, optimizing budget allocation, and targeting strategies to maximize ROI.
- Plan, coordinate, and administer webinars aimed at educating customers, driving engagement, and promoting products on the ecommerce platform.
- Offer exceptional customer service by addressing and resolving website-related issues, ensuring a seamless and user-friendly browsing experience for customers.
- Participate in site management calls with external development partners, make recommendations for optimization.
- Monitor competitor websites and activities, reporting insights as needed.
- Collaborate effectively with internal teams such as Global Marketing and Sales Teams to execute initiatives through the Garrison ecommerce site.
- Stay informed about current website best practices and future trends in digital sales and marketing.

Garrison Dental Solutions is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Pay: $60,000.00 - $80,000.00 per year

**Benefits**:

- 401(k)
- Dental insurance
- Employee assistance program
- Flexible schedule
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Referral program
- Tuition reimbursement
- Vision insurance

Schedule:

- 8 hour shift
- Monday to Friday

**Experience**:

- Marketing: 3 years (preferred)

Ability to Commute:

- Spring Lake, MI 49456 (required)

Ability to Relocate:

- Spring Lake, MI 49456: Relocate before starting work (required)

Work Location: Hybrid remote in Spring Lake, MI 49456