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Assistant Manager, Brand Activations

4 months ago

Carlsbad, United States Adidas Full time

Purpose & Overall Relevance for the Organization:
- Working closely with the NAM Line Manager and the General Manager of Canada, the North American Assistant Activations Manager will support determined strategy of NAM brand events, activations, corporate brand partnerships, owned retail enhancements and seeding within the North America Market. Assistant Manager will collaborate with the adidas Golf NAM Brand Marketing team, Global Brand Marketing team, adidas Golf Leadership team and other internal stakeholders to deliver critical brand and product stories to market.- Key Responsibilities:
- Assist in driving concept through execution of all NAM Brand Marketing activations (3 to 5 per year) with oversight, direction, and support from Line Manager. This includes adapting provided strategy from concept through execution inclusive of but not limited to, event planning, attendee outreach and communication, visual merchandising, staff management, and event wrap-up, etc.
- Collaborate with NAM Brand Marketing team and Global Brand Marketing team to secure Athletes, Celebrities, Brand Partners, Media, Staffers, and accounts are all in attendance as needed to drive greatest ROI.
- Support NAM seeding efforts to support lead stories and campaigns. Partner with NAM media, brand partners, retail, WHS, and staffer teams needs are covered.
- Aid in creation, execution, and distribution of NAM seeding kits inclusive of product ordering, kit concepting and curation, as well as final execution. Partner with on maintaining relationship with external seeding kit partner.
- Partner with Global Marketing team on globally led seeding to ensure NAM needs are covered and delivered on time and in full.
- Assist in management of day-to-day operations of corporate brand partnership management inclusive of story support, content creation, and in-market execution. Partnerships can include but are not limited to PGA, LPGA, Golf Canada, AJGA, etc.
- Monitor and analyze competitor activities to form insights to optimize and streamline strategies, activities, and processes to ensure the brand stays ahead of trends.
- Key Relationships:
- US, Canada, and Global Brand Marketing
- Global Product Marketing
- US and Canada Merchandising
- US and Canada Staff teams
- NAM Senior Leadership
- US Corporate Communications
- US and Canada Corporate Brand Partnerships
- Event and Fulfillment Agencies
- Knowledge, Skills and Abilities:
- _Strong interpersonal skills (courage, ownership, innovation)_
- _Must understand the golf industry and competitive landscape. _
- Strong attention to detail with the ability to remain organized in a highly deadline driven, fast-paced environment.
- Project management skills and problem-solving skills with the ability to accomplish goals in a timely and cost-effective manner.
- Ability to support implementation of strategy following global guidelines.
- Must be a team player and able to work independently with limited instruction.
- Comfortable presenting to all levels of leadership
- Project/Process Management skills
- A self-starter, detail-oriented, and highly organized
- Must be able to adapt quickly and thrive in a highly entrepreneurial atmosphere.
- Requisite Education and Experience / Minimum Qualifications:
- Bachelor’s degree in related field required.
- 1+ years of marketing or band communication experience preferably with a major brand or retailer.
- Working knowledge of MS Office suite products
- Experience in working with stakeholders and experts at various organizational levels.
- Must be willing to travel up to 25%.
- _Diversity, Equity, and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best. We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities._
- _adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support_, _short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave. _
- _Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount.4388 hours per day that increases with years of service, 11 paid holidays throughout the calendar year and Service Time Off during milestone years. _
- _We officially returned to office in a hybrid work environment, working 3 days in office and 2 days remote. The working location of this position is Carlsbad. _
- _Though our teammates hail from al