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Lead Brand Storyteller

2 months ago

Carlsbad, California, United States Vuori, Inc Full time
About Vuori, Inc:

Vuori, Inc is a pioneering athletic apparel company that merges practicality with a laid-back aesthetic ideal for daily wear. Drawing inspiration from the vibrant lifestyle of coastal California, Vuori fosters a culture of fitness, creativity, and a holistic approach to life. Become part of our journey to create something remarkable through our inclusive ethos and lively community.

Position: Lead Brand Storyteller

Are you an exceptional writer with a flair for fashion and lifestyle narratives? Vuori, Inc is on the lookout for a Lead Brand Storyteller to develop captivating and strategic narratives that reflect the core of our brand and connect with our audience. Work alongside our energetic marketing and creative teams to generate engaging content across multiple platforms, including websites, social media, and product packaging.

Key Responsibilities:
  • Conceive innovative ideas and engaging narratives that showcase the distinctive features of our products.
  • Produce clear, concise, and captivating text for a range of marketing materials.
  • Collaborate with internal teams to ensure brand coherence and alignment with marketing initiatives.
  • Manage and distribute approved content assets for both internal and external stakeholders.
  • Provide strategic insights for marketing initiatives and messaging.
  • Stay updated on industry trends and share valuable insights with the team.
  • Mentor and support team members to enhance their writing capabilities.
Qualifications:
  • 5+ years of writing experience in the fashion or lifestyle sector.
  • Bachelor's degree in English, Journalism, Marketing, or a related discipline.
  • Demonstrated success in executing impactful marketing campaigns.
  • Outstanding writing, editing, and proofreading abilities with a keen eye for detail.
  • Strong conceptual skills and the ability to adjust writing styles to align with brand voice.
  • Familiarity with digital marketing platforms and content management systems.
  • Exceptional organizational and time management skills.
  • A genuine passion for fashion and cultural trends.
Perks:
  • Comprehensive health insurance, retirement plans, and employee assistance programs.
  • Generous employee discounts and industry-related benefits.
  • Paid time off, wellness initiatives, and fitness perks.

Vuori, Inc is an Equal Opportunity/Affirmative Action employer, dedicated to fostering diversity and inclusion within the workplace. We prioritize your privacy and confidentiality. Join Vuori and be part of a team that cherishes creativity, collaboration, and personal development.