Sr. Director, Brand Activation

7 days ago

Carlsbad, United States Vuori, Inc Full time
Job DescriptionJob DescriptionCompany Description

Vuori is re-defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression, and life. We aim to inspire others to take on all aspects of their lives with clarity, enthusiasm, and purpose…while having a lot of fun along the way. Working at Vuori, our goal is to create something special together. Our foundation and success are made possible thanks to incredible people, thriving culture, and an inspirational community. 

Job Description

The Senior Director, Brand Activation will lead our brand's outreach efforts across multiple channels including influencer partnerships, sports marketing, brand events, PR, and social media. This role will be responsible for developing and executing innovative marketing strategies that drive brand awareness, engagement, relevancy and ultimately fuel brand heat. This is a highly collaborative role that will partner closely with brand strategy, creative & production teams to ensure alignment with overall brand objectives and goals. 

Qualifications

What you'll get to do:

  • Develop comprehensive marketing activation strategies aligned with overall brand and seasonal objectives, focusing on brand events, PR, entertainment, social media initiatives, influencer partnerships, and sports marketing. 
  • Partner with Brand Communications lead to ensure alignment across brand activation plans to brand & product marketing seasonal strategies. 
  • Drive integration across all activation pillars – ensuring aligned communications that drive powerful consumer connection & amplify our investments. 
  • Conceptualize, plan, and execute impactful brand events and activations that resonate with target audiences and enhance brand perception. 
  • Develop and oversee PR strategies and campaigns to build positive brand awareness and manage the brand's reputation effectively. 
  • Drive organic social media strategy and content creation, leveraging platforms to engage with consumers, drive traffic, and enhance brand presence online. 
  • Develop and nurture relationships with key influencers, creating partnerships that align with brand values and business objectives to amplify brand messaging. 
  • Develop and execute sports marketing strategies and partnerships that enhance brand visibility and resonate with sports enthusiasts and relevant communities. 
  • Utilize data analytics and insights to measure content performance, optimize strategies, and continually refine content efforts to achieve engagement, conversion, and ROI goals. 
  • Mentor and lead a high-performing marketing activation team, fostering a culture of creativity, collaboration, and continuous improvement.  
  • Stay informed about industry trends, competitor activities, and emerging technologies in content marketing to identify opportunities for innovation and differentiation. 
  • Manage budgets, timelines, and resources effectively. 

Who you are:

  • Bachelor’s degree in Marketing, Communications, Business Administration, or a related field; MBA or advanced degree preferred. 
  • Minimum of 12+ years of progressive experience in marketing activation, brand events, PR, social media, influencer, and sports marketing, with at least 5 years in a leadership role. 
  • Proven ability to develop and execute strategic marketing plans that align with business objectives and drive measurable results. 
  • Demonstrated success in developing innovative marketing campaigns and activations that capture consumer attention and drive engagement. 
  • Strong leadership and management skills with experience in leading and developing high-performing teams. 
  • Proficiency in analyzing data and metrics to inform decision-making and optimize marketing strategies. 
  • Excellent written and verbal communication skills, with the ability to effectively present ideas and strategies to stakeholders at all levels. 
  • Deep understanding of current trends, best practices, and technologies in marketing, brand activation, social media, influencer, and sports marketing. 


Additional Information

Our investment in you:

At Vuori, we’re proud to offer the following to our employees: 

  • Health Insurance 
  • Savings and Retirement Plan  
  • Employee Assistance Program 
  • Generous Vuori Discount & Industry Perks 
  • Paid Time Off  
  • Wellness & Fitness benefits  

The salary range for this role is $240,000 per year - $260,000 per year. This role is bonus eligible.

Vuori is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.  

All your information will be kept confidential according to EEO guidelines. 

  • Marketplace Brand Manager

    3 months ago

    Carlsbad, United States ExpressMed Full time

    Job DescriptionJob DescriptionExpressMed is a sales leader in the health and wellness category on Amazon and other e-commerce marketplaces. We’ve developed a method to optimize and accelerate the sales growth of our partnered brands in the health and medical space. We do this by using our expertise to improve their overall Marketplace presence, police...

  • Marketplace Brand Manager

    3 weeks ago

    Carlsbad, United States ExpressMed Full time $55,000 - $65,000

    Job DescriptionJob DescriptionExpressMed is a sales leader in the health and wellness category on Amazon and other e-commerce marketplaces. We’ve developed a method to optimize and accelerate the sales growth of our partnered brands in the health and medical space. We do this by using our expertise to improve their overall Marketplace presence, police...

  • Senior Manager, Brand and Marketing

    3 weeks ago

    Carlsbad, United States CANYON BICYCLES USA INC Full time $120,000 - $135,000

    Job DescriptionJob DescriptionPosition TitleSr. Manager, Brand & MarketingBusiness UnitCanyon USLocationCarlsbad, CA Position GradeM2/13Direct Reports5Travel %Up to 25%Supervisor Title:Vice President of Sales & Marketing POSITION SUMMARYCanyon Bicycles is seeking a highly skilled and experienced Senior Manager, Brand & Marketing, to join our dynamic Brand &...

  • Senior Manager, Brand and Marketing

    1 month ago

    Carlsbad, United States CANYON BICYCLES USA INC Full time

    Job DescriptionJob DescriptionPosition TitleSr. Manager, Brand & MarketingBusiness UnitCanyon USLocationCarlsbad, CA Position GradeM2/13Direct Reports5Travel %Up to 25%Supervisor Title:Vice President of Sales & Marketing POSITION SUMMARYCanyon Bicycles is seeking a highly skilled and experienced Senior Manager, Brand & Marketing, to join our dynamic Brand &...

  • Sr. Director, Engineering

    3 weeks ago

    Carlsbad, United States Vuori, Inc Full time

    Job DescriptionJob DescriptionCompany DescriptionVuori is re-defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression, and life. We aim to inspire others to take on...

  • Sr. Merchandise Planner

    1 month ago

    Carlsbad, United States Vuori, Inc Full time

    Job DescriptionJob DescriptionCompany DescriptionVuori is re-defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression, and life. We aim to inspire others to take on...

  • Director of Marketing

    1 week ago

    Carlsbad, United States Carlsbad Educational Foundation Full time $75,000 - $85,000

    Job DescriptionJob DescriptionPOSITION SUMMARYThe Director of Marketing utilizes day-to-day marketing tactics across multiple communication platforms to build a consistent brand and to develop and strengthen relationships with key stakeholders. This role is multifaceted and requires a self-starting leadership style and excellent interpersonal and project...

  • Sr. Director of PMO

    5 days ago

    Carlsbad, United States Talentry Full time

    Job DescriptionJob DescriptionSenior Director, PMOSan Diego, CA. Direct Hire.150-180k+The Senior Director PMO is an on-site/hybrid position, reporting to the C-Suite. The ideal candidate will have a healthcare-related experience with RCM exposure and strong project management skills.Key responsibilities include fostering a team-oriented and analytical...

  • Sr Director of PMO

    3 days ago

    Carlsbad, United States Talentry Full time

    Senior Director PMOSan Diego CA. Direct Hire.150180kThe Senior Director PMO is an onsite/hybrid position reporting to the CSuite. The ideal candidate will have a healthcarerelated experience with RCM exposure and strong project management skills.Key responsibilities include fostering a teamoriented and analytical approach to problemsolving; building trust...

  • Director, Product Marketing

    3 weeks ago

    Carlsbad, United States Vuori, Inc Full time

    Job DescriptionJob DescriptionCompany DescriptionVuori is re-defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression, and life. We aim to inspire others to take on...

  • Sr Lifecycle Marketing Automation Specialist

    6 days ago

    Carlsbad, United States Columbia Sportswear Full time

    Overview of prAna: prAna is an active California Lifestyle Brand that celebrates the spirit of adventure and discovery, empowering individuals to embrace an active lifestyle and pursue their passions with confidence and enthusiasm. We design apparel that blends style & versatility for individuals who embrace movement and have a deep reverence for...

  • Lead Strategist, Brand

    2 weeks ago

    Carlsbad, California, United States CANYON BICYCLES USA INC Full time

    Job OverviewPosition Title: Lead Strategist, Brand & MarketingBusiness Unit: Canyon Bicycles USA Inc.Location: Carlsbad, CAPosition Grade: M2/13Direct Reports: 5Travel Requirement: Up to 25%Supervisor Title: Vice President of Sales & MarketingPOSITION SUMMARYCanyon Bicycles is on the lookout for a seasoned and proficient Lead Strategist in Brand & Marketing...

  • Senior Brand and Marketing Strategist

    2 weeks ago

    Carlsbad, United States Canyon Bicycles Full time

    Position Title Senior Brand and Marketing Strategist Business Unit Canyon US Location Carlsbad, CA Position Grade M2/13 Direct Reports 5 Travel % Up to 25% Supervisor Title: Vice President of Sales & Marketing POSITION SUMMARY Canyon Bicycles is on the lookout for a talented and seasoned Senior Brand and Marketing Strategist to become a vital member of our...

  • Associate Brand Manager-Entertainment

    5 days ago

    Carlsbad, United States Upper Deck Human Resources Full time

    Carlsbad, 5830 El Camino Real, Carlsbad, California, United States of America Req #613 Tuesday, August 13, 2024 SUMMARY Works closely with supervisor in managing specific trading card products, from initial conceptualization through completion. Develops business and product strategies, analyzing financial goals of the product, and works with...

  • Product Marketing Director

    2 days ago

    Carlsbad, California, United States Vuori, Inc Full time

    About the RoleWe are seeking a highly skilled Product Marketing Director to join our team at Vuori, Inc. As a key member of our marketing team, you will be responsible for developing and executing product-focused marketing strategies that drive business growth and brand awareness.Key ResponsibilitiesPartner with cross-functional teams, including...

  • **Senior Director of Engineering**, **Engineering Leadership**, **Technical Director**, **Director of Software Development**

    3 days ago

    Carlsbad, California, United States Vuori, Inc Full time

    About the RoleWe are seeking a highly experienced and skilled Sr. Director, Engineering to join our team at Vuori, Inc. as a key member of our Commerce team.Key ResponsibilitiesLead and manage a talented team of engineers and technical staff responsible for developing, maintaining, and enhancing our Commerce technology solutions.Utilize your in-depth...

  • Director, Women's Product Development

    1 month ago

    Carlsbad, United States Vuori, Inc Full time

    Job DescriptionJob DescriptionCompany DescriptionVuori is re-defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression, and life. We aim to inspire others to take on...

  • Activity Coordinator

    3 days ago

    Carlsbad, California, United States Sunrise Senior Living Full time

    About the RoleSunrise Senior Living is seeking a highly motivated and experienced Activity Coordinator to lead the day-to-day activities and programs for one of our senior living communities.Key ResponsibilitiesDevelop and implement engaging activities and programs that cater to the diverse needs and interests of our residents.Collaborate with other...

  • Senior Brand Marketing Strategist

    2 weeks ago

    Carlsbad, United States Nice North America LLC Full time

    Job OverviewPosition Summary: The Senior Brand Marketing Strategist will play a pivotal role in enhancing the presence of Nice brands and offerings across North America. This individual will leverage their expertise to gather customer and market insights, thereby crafting effective outbound marketing initiatives. The ideal candidate will be both proactive...

  • Chief Marketing Officer for Fitness Brand

    2 weeks ago

    Carlsbad, United States Onward Search Full time

    Onward Search is a specialized staffing and talent solutions company dedicated to connecting professionals with leading brands across various industries. We are currently seeking a Chief Marketing Officer for a prominent Fitness and Lifestyle brand.This position is a hybrid role requiring in-office presence in Carlsbad, CA, four days a week.Our client, a...