Influencer Marketing Director

2 weeks ago

Boston, United States NetVirta, Inc Full time

NetVirta is in the business of satisfying the world’s desire for better-fitting products. Since our MIT origins in 2008, we’ve partnered with medical professionals to provide patients with custom-fit orthotics, sporting goods brands to equip NFL & NCAA players with custom-fit helmets, and fashion brands like Victoria's Secret to ensure shoppers are happy with the fit of their online purchases. All of this is enabled by our world-class, smartphone-based 3D body scanning technology, commercially known as CurveCapture® (medical) and Verifyt® (retail).

**About the role**:

- We're seeking a strategic and results-driven Influencer Marketing Director to join our team to lead our consumer-facing efforts. As Influencer Marketing Director, you'll work with senior leadership to establish our influencer marketing strategy and set performance objectives for this channel, while ensuring all externally generated content remains on brand. You will oversee an internal team or agency as they establish and maintain influence relationships, but you should also be prepared to step in for in-the-weeds execution as necessary.
- This is a collaborative position that also requires a high degree of independent work due to the nature of our small team. The Influencer Marketing Director will report to the VP of Marketing.

**Responsibilities**:

- Develop and execute a comprehensive influencer marketing strategy aligned with overall marketing objectives and business goals, leveraging influencer partnerships to drive user acquisition, engagement, and brand affinity for our fashion app.
- Collaborate with senior leadership to define objectives and key performance indicators (KPIs) for influencer marketing campaigns, monitoring and analyzing campaign performance to optimize strategies and maximize ROI.
- Oversee the identification, recruitment, and management of influencers and content creators, ensuring alignment with brand values, target audience, and campaign objectives.
- Assist in cultivating and nurturing relationships with influencers, negotiating partnerships, and managing contractual agreements, while providing ongoing support, guidance, and feedback to optimize collaboration outcomes.
- Collaborate cross-functionally with internal teams, including marketing, content, product, and legal, to ensure seamless integration and alignment of influencer initiatives with broader marketing efforts and company initiatives.
- Stay informed about industry trends, best practices, and emerging platforms in influencer marketing, continuously innovating and evolving strategies to maintain a competitive edge and capitalize on new opportunities.
- Provide leadership and mentorship to internal team members or agency partners responsible for influencer management and campaign execution, fostering a culture of creativity, excellence, and collaboration.
- Monitor and manage influencer marketing budgets, allocating resources effectively to support campaign execution and achieve desired outcomes within financial constraints.

**Preferred Skills & Experience**:

- Bachelor's degree in marketing, communications, business administration, or a related field.
- Proven track record of 5-7 years in influencer marketing roles, with experience in developing and executing successful influencer marketing strategies within the B2C sector, preferably in the fashion or tech industry.
- Demonstrated leadership experience with a minimum of 2-3 years in managerial positions, overseeing teams responsible for influencer management and campaign execution.
- Strong strategic thinking, analytical skills, and problem-solving abilities, with the ability to translate data insights into actionable strategies and optimizations.
- Exceptional communication, negotiation, and relationship-building skills, with the ability to effectively engage and collaborate with influencers, internal stakeholders, and external partners.
- Creative mindset with a keen eye for identifying and leveraging innovative influencer marketing opportunities, content trends, and platform capabilities to drive engagement and brand awareness.
- Results-oriented mindset with a focus on delivering measurable outcomes and achieving aggressive performance targets through influencer collaborations.
- Familiarity with influencer marketing platforms, tools, and technologies, as well as relevant regulations and best practices governing influencer partnerships and disclosures.
- Adaptability and flexibility to thrive in a dynamic startup environment, where agility, innovation, and hands-on execution are essential to success.

**Benefits**:

- Your choice of comprehensive benefits for you and your family’s health, dental, vision
- Paid time off for federal holidays
- Competitive pay, stock options, and annual bonus eligibility
- Significant opportunity for promotion or additional responsibilities as the company grows rapidly
- Office location in the heart of Boston with convenience to the MBTA lines
- Work at t

  • Marketing Director

    2 days ago

    Boston, United States NetVirta, Inc. Full time

    NetVirta is in the business of satisfying the world's desire for better-fitting products. Since our MIT origins in 2008, we've partnered with medical professionals to provide patients with custom-fit orthotics, sporting goods brands to equip NFL & NCAA players with custom-fit helmets, and fashion brands like Victoria's Secret to ensure shoppers are happy...

  • Americas Director of Marketing

    2 weeks ago

    Boston, United States Roland Berger Strategy Consultants Full time

    Job Description At its core, Roland Berger is defined by its people. In order to successfully support clients and grow business, the firm must continually attract the best and the brightest talent and create an outstanding team of consulting professionals in a dynamic, vibrant, thriving environment. The Americas Director of Marketing will be responsible for...

  • Director of Product Marketing

    2 weeks ago

    Boston, United States Earnix Inc Full time

    Join our rapidly growing team in a leading fintech scale-up serving the insurance and banking industries. We’re looking for a talented and entrepreneurial team player to help convey the compelling value proposition and differentiation of our offerings to Carriers and Banks through engaging storytelling and a talent for converting complexity into...

  • Director Online Digital Marketing

    Found in: Jooble US O C2 - 6 days ago

    Boston, MA, United States Netvirta Full time

    Since our MIT origins in 2008, we’ve partnered with medical professionals to provide patientswithcustom-fit orthotics, sporting goods brands toequipNFL & NCAA playerswithcustom-fit helmets, and fashion brandslike Victoria's Secretto ensure shoppers are happy with the fit of theironlinepurchases. All of this is enabled by our world-class, smartphone-based...

  • Marketing Director

    Found in: beBee jobs US - 1 week ago

    Boston, Massachusetts, United States Fire Hose Games Full time

    Company DescriptionFire Hose Games is the Boston-based (but fully remote) independent game development studio behind titles such as Techtonica, Go Home Dinosaurs, Catlateral Damage, and 20XX. We pay good salaries, and our generous benefits package includes health care, dental, take-what-you-need vacation/sick time, 401(k) with matching, Parental leave, and...

  • Digital Marketing Director

    Found in: Jooble US O C2 - 6 days ago

    Boston, MA, United States Netvirta Full time

    NetVirta is in the business of satisfying the world’s desire for better-fitting products. Since our MIT origins in 2008, we’ve partnered with medical professionals to provide patientswithcustom-fit orthotics, sporting goods brands toequipNFL & NCAA playerswithcustom-fit helmets, and fashion brandslike Victoria's Secretto ensure shoppers are happy...

  • Marketing Director

    2 weeks ago

    Boston, United States Exceeders Group LLC Full time

    About the job Marketing Director The Pioneers are looking for a competent Marketing Director to be in charge of the organizations marketing ventures. This primarily involves developing and implementing strategies to strengthen the organization's market presence and help it find a voice that will make a difference.ResponsibilitiesDesign and implement...

  • Director, Segment Marketing

    Found in: Talent US C2 - 2 weeks ago

    Boston, United States Zelis Full time

    The primary responsibility of the Segment Marketing Director is to build and execute Account Based Marketing (ABM) plans for the Regional Health Plan segment that follows a path from account selection/prioritization, contact/persona identification, and nurturing, through to conversion. To enable the ABM plans, you will build and curate content, in...

  • Brand Marketing Coordinator-Dearfoams

    7 days ago

    Boston, United States RG Barry Brands Full time

    Basic Function:The Brand Marketing Coordinator is a hybrid position that will report to the Sr. Marketing Manager and is responsible for the planning and execution a variety of marketing outreach across social media, PR, influencers, and affiliates. She/he will be responsible for the day-to-day operations of all social media channels across owned and paid...

  • Marketing Director

    7 days ago

    Boston, United States Exceeders Group LLC Full time

    About the job Marketing DirectorThe Pioneers are looking for a competent Marketing Director to be in charge of the organizations marketing ventures. This primarily involves developing and implementing strategies to strengthen the organization's market presence and help it find a voice that will make a difference.ResponsibilitiesDesign and implement...

  • Director of Product Marketing

    Found in: Jooble US O C2 - 3 weeks ago

    Boston, MA, United States Earnix Full time

    Join our rapidly growing team in a leading fintech scale-up serving the insurance and banking industries. We’re looking for a talented and entrepreneurial team player to help convey the compelling value proposition and differentiation of our offerings to Carriers and Banks through engaging storytelling and a talent for converting complexity into...

  • Brand Marketing Coordinator-Dearfoams

    1 week ago

    Boston, United States RG Barry Brands Full time

    Basic Function: The Brand Marketing Coordinator is a hybrid position that will report to the Sr. Marketing Manager and is responsible for the planning and execution a variety of marketing outreach across social media, PR, influencers, and affiliates. She/he will be responsible for the day-to-day operations of all social media channels across owned and paid...

  • Digital Marketing Director

    Found in: Appcast Linkedin GBL C2 - 3 weeks ago

    Boston, United States Creative Circle Full time

    Our client in Boston is looking to hire a Managing Director, Digital Marketing to join their team! While this role can be mostly remote, you'll need to be able to work from their Boston office a few times per month.The Managing Director, Digital Marketing will be overseeing the Email, SEO and Content departments and ensuring profitability, client...

  • Senior Director of Solutions Marketing

    Found in: Resume Library US A2 - 3 days ago

    Boston, Massachusetts, United States Thought Industries, Inc. Full time

    Job Description As Thought Industries Senior Director of Solutions Marketing, you will be responsible for direction and execution in two key areas of our GTM: Product Marketing and Content Strategy. Reporting to the SVP of Marketing, the role will be successful if s/he can ensure Ti's thought leadership and product enablement content are 100% aligned,...

  • Director, Customer

    5 days ago

    Boston, United States Rhythm Pharmaceuticals Full time

    Company Overview Rhythm is a global, commercial-stage biopharmaceutical company committed to transforming the care of people living with rare melanocortin-4 receptor (MC4R) pathway diseases. Working at Rhythm means that you are part of a team that’s passionate about transforming the lives of people living with hyperphagia (pathological, insatiable hunger)...

  • Director, Customer

    2 weeks ago

    Boston, United States CareerBuilder Full time

    Company Overview Rhythm is a global, commercial-stage biopharmaceutical company committed to transforming the care of people living with rare melanocortin-4 receptor (MC4R) pathway diseases. Working at Rhythm means that you are part of a team thats passionate about transforming the lives of people living with hyperphagia (pathological, insatiable hunger) and...

  • Director, Customer

    Found in: Appcast Linkedin GBL C2 - 3 weeks ago

    Boston, United States Rhythm Pharmaceuticals Inc. Full time

    Company OverviewRhythm is a global, commercial-stage biopharmaceutical company committed to transforming the care of people living with rare melanocortin-4 receptor (MC4R) pathway diseases. Working at Rhythm means that you are part of a team that’s passionate about transforming the lives of people living with hyperphagia (pathological, insatiable hunger)...

  • Director, Customer

    3 days ago

    Boston, United States Rhythm Pharmaceuticals Inc. Full time

    Company OverviewRhythm is a global, commercial-stage biopharmaceutical company committed to transforming the care of people living with rare melanocortin-4 receptor (MC4R) pathway diseases. Working at Rhythm means that you are part of a team that’s passionate about transforming the lives of people living with hyperphagia (pathological, insatiable hunger)...

  • Director, Demand Marketing

    1 week ago

    Boston, United States Clarivate Analytics US LLC Full time

    Director, Demand Marketing, Life Sciences & Healthcare Overview The Director of Demand Strategy for Life Sciences & Healthcare (LS&H) is responsible for generating demand for Clarivate's LS&H solutions through the design and execution of integrated, multi-channel marketing campaigns on a global basis. Leading a team of demand marketing managers, the...

  • Director, Customer

    2 weeks ago

    Boston, United States Rhythm Pharmaceuticals Full time

    Job DescriptionJob DescriptionCompany OverviewRhythm is a global, commercial-stage biopharmaceutical company committed to transforming the care of people living with rare melanocortin-4 receptor (MC4R) pathway diseases. Working at Rhythm means that you are part of a team that’s passionate about transforming the lives of people living with hyperphagia...