Americas Director of Marketing
2 weeks ago
Job Description At its core, Roland Berger is defined by its people. In order to successfully support clients and grow business, the firm must continually attract the best and the brightest talent and create an outstanding team of consulting professionals in a dynamic, vibrant, thriving environment. The Americas Director of Marketing will be responsible for regional marketing activities, including media relations, digital marketing, content production and lead generation. The Director of Marketing will develop the regional marketing strategy including the regional marketing goals, in alignment with the global marketing goals. The Director of Marketing should help expand Roland Berger's brand awareness and marketing footprint.
This role will report directly to Senior Management, have a team of 3 and is a great opportunity to join a growing business and a passionate team. This role can be aligned to either our Boston or Chicago office location.
Develop strategies and tactics to get the word out about Roland Berger in alignment with the global marketing strategy
Deploy successful content marketing campaigns and own end-to-end implementation from ideation to execution
Deploy CRM based demand generation/email marketing campaigns utilizing HubSpot and other marketing automation tools.
Generate ideas to increase brand reputation and user engagement
Innovate with a variety of owned and earned acquisition channels – media relations, content creation, content curation, event management, publicity, social media, lead generation campaigns, copyediting, performance analysis, and much more
Build strategic relationships and partner with media, influencers and agencies
Produce valuable and engaging content for the Roland Berger website that attracts and converts target groups
Cooperation with several stakeholders (partner, clients, media, government, and industry bodies) and the Global Marketing & Communications team.
Manage regional marketing team in Americas
Cooperation with several stakeholders (partner, clients, media, government, and industry bodies) and the Global Marketing & Communications team.
Identify indicators, approaches, and methodologies to measure campaign and channel effectiveness against market and content objectives
Qualifications The ideal candidate will be a senior, proven Marketing leader (with at least 8+ years of experience) who is dedicated to expanding Roland Berger's marketing strategy as best-in-class.
8+years of relevant work experience
2+ years of experience managing a team
Bachelor's or master's degree in marketing or economics
Experience working in a global organization
Professional services experience is preferred
Understanding of cross-channel marketing priorities for B2B, incl lead generation campaigns based on a CRM tool
Cross-channel experience in identifying target audiences and creating marketing strategies
Experience in media relations
Creative thinker and great team worker
Ability to manage multiple priorities and time effectively
Skilled in managing budgets
Knowledge of Microsoft Office, including PowerPoint, Excel, Word, and Outlook
Additional Information Roland Berger provides equal employment opportunity (EEO) to all persons without regard to race, color, religion, ancestry or national origin, pregnancy (including childbirth, or related medical conditions), marital status, sexual orientation, gender, gender identity, gender expression, transgender status, age, military and veteran status, physical or mental disability, or any other applicable legally protected characteristics.
Roland Berger is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please contact your recruiter.
Current company policy encourages that all employees be fully vaccinated against COVID-19, and all new hires must certify their vaccine status by the time they start employment.Based on vaccine status, employees may have different safety protocols at different times based on COVID-19 levels.
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