Director of Product Marketing

1 month ago


Boston MA, United States Earnix Full time

Join our rapidly growing team in a leading fintech scale-up serving the insurance and banking industries. We’re looking for a talented and entrepreneurial team player to help convey the compelling value proposition and differentiation of our offerings to Carriers and Banks through engaging storytelling and a talent for converting complexity into simplicity.

As the Product Marketing Director, you’ll work closely with our Product team to create our “single source of truth,” provision Sales with an amazing library of resources, keep your finger on the pulse of the market and keep a close eye on the competition. Reporting to the CMO, you’ll build a strategic framework of intelligence-based market awareness and GTM excellence, delivering on our vision to create a personalized, connected world with a relentless focus on what’s next.

What you’ll do:

  • Collaborate on the direction and prioritization of our product strategy
  • Listen to the needs of our GTM teams and build effective enablement addressing their needs and priorities while providing strategic direction
  • Lead the creation of an ongoing series of playbooks, from Sales execution and product launches to campaign support and more
  • Explore new and unexpected opportunities in the market
  • Interact with market influencers – including analysts, research firms, thought leaders and more – to create a robust information flow of perspectives into key areas of our company
  • Develop tactics to capture the many proof points and success stories of our customers
  • Maintain a relentless focus on the ever-changing market

You’ll love it because:

  • This is an incredibly impactful role in the organization
  • You will have the opportunity to work in a successful, fast-moving, mission-driven company
  • You will have autonomy and growth opportunities
  • You will collaborate with other creative and enthusiastic team members
  • Earnix has competitive benefits with an all-for-one mentality

You’ll do it using:

  • Strong background in B2B(2C) Enterprise SaaS
  • Demonstrated experience using current MarTech tools and platforms
  • Excellent problem-solving and project prioritization skills
  • Ability to collaborate with cross-functional teams and provide strategic insight
  • Strong technical and analytical skills

You’ll excel by:

  • Thinking like an owner (having a “founder’s mindset”)
  • Focusing on the art of the possible
  • Communicating with honesty, candor, and respect
  • Collaborating seamlessly with colleagues across the company
  • Being resourceful and creative
  • Acting with empathy
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