Account Director, Partnerships
3 weeks ago
Who We Are:
160over90 is a full-service cultural marketing agency. An integrated part of the Endeavor network, which includes entertainment agency WME and sports, fashion and events leader IMG, 160over90’s cultural insight, access and influence helps brands stay connected to what their consumers care about most. With offices in seven countries around the world, 160over90’s expertise spans experiential, creative, public relations, digital, social, impact, influence, higher education and more. We represent culture. (B)ring (You)rs. At 160over90, we invite you to be the most authentic version of yourself. No matter where you come from or what you look like, you can be your full self here. Our work reaches diverse communities around the globe. So, it's important to us that our team reflects the full spectrum of voices, values, and perspectives of the audiences we’re looking to reach through our work. Just as we’re obsessed with our clients, their businesses, and the work we do, we’re even more obsessed with the team bringing it to life. Each day we are actively investing to ensure our people feel seen, heard, and appreciated. No matter where they are, who they are, and what they believe in, 160over90 is the throughline to infuse a culture rooted in acceptance and belonging.
Endeavor is a global sports and entertainment company, home to many of the world’s most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.
The Role and What You’ll Do:
The Account Director position will be play a client leadership role as part of a dedicated agency team responsible for managing the day-to-day partnership activations of a client’s global sports sponsorship portfolio. The main focus being management and delivery oversight of the clients interests in sports such as Sailing, Tennis and Formula One. The Director will be responsible for day to day client relationship leadership as well as oversight of an integrated Partnerships and communications team across Dubai, London and New York.
Client-Servicing
- Build strong, trusted and lasting relationships with client counterparts and act as the agencies client across all currently scoped activity and future opportunities.
- Demonstrate strong people skills and aptitude for understanding, identifying and empathising with client requirements and responding with solutions
- Act as the agency’s leading representative in the role in the planning and delivery of activations and guest management/hospitality initiatives across all partnerships within the clients sport partnership portfolio
Partnership management
- Build and maintain strong relationships and regular dialogue with relevant rights holders, ambassadors and key stakeholders across the clients’ partnership portfolio
- Demonstrate solid understanding of partnership contracts, rights packages and have a proven ability to ensure contractual assets are managed and maximized to drive value to the client
- Show a consistent and accurate approach to budget forecasting and management
Campaign/activation management
- Take the agency and client relationship lead on critical path planning and project management, client management, delivery, budgeting, reporting and general administration
- Take a leading role on hospitality experience delivery and guest management/experiences
- Build strong relationships with vendors
- Demonstrate previous experience or knowledge of working with guest communication and event management platforms such as CVENT or others
- Working collaboratively with PR & Comms and Creative functions to deliver fully integrated client campaign outputs
Business/Industry Knowledge
- Ability to quickly absorb and immerse in client business, category and specific challenges
- Show an understanding of the relevance and impact of sports and other partnerships on businesses
- Show and continually seek a clear understanding of relevant sports or partnerships landscapes and an ability to communicate recommendations and ideas both internally and to the client accordingly
- Experience and understanding of fully integrated campaign delivery a must. Experience working with B2B brands a positive
Other
- Ability to manage a team across multiple service disciplines and areas of expertise.
You Have These:
- Extensive agency or client-based sponsorship account management experience. Specific disciplines could include sponsorship marketing, event marketing, and
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