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Marketing Manager

4 months ago

Champaign, United States Champaign Park District Full time

**Summary**

The _Marketing Manager _is responsible for initiating creative and cost-effective marketing strategies to showcase programs, services, and events professionally. Responsibilities include developing and implementing marketing plans, particularly for major events, and providing crucial support for annual initiatives. Additionally, tasks encompass conducting social impact studies to meet the diverse community's needs, managing the District's brand identity and marketing materials, and assisting in photographing Park District programs and events for marketing purposes.

The position extends to serving as a media relations contact, responsible for disseminating information through various platforms. Maintenance of Park District websites, ensuring ADA accessibility, and identifying upgrade needs, are key tasks. The role involves coordinating award entries and fostering positive public relations through daily interactions to showcase the Park District's excellence. Dedication to promoting equity, inclusion, and diversity is evident in internal and external communications. Success in this position requires staying current with industry trends, analyzing campaign performance, developing marketing proposals, and upholding high standards of quality in communication and budgeting. Collaborative and open lines of communication with all staff and departments within the Park District are crucial for success in this role.

**Qualifications**
- Bachelor's degree in Marketing or a related field or six (6) years of experience.
- At least three years of experience in marketing, communications, public relations, recreation, or related field.
- Working knowledge of marketing plan creation, graphic design, videography, photography, social media, or media relations.
- Knowledge of Word Press is required.
- Excellent written and verbal communication skills.
- Computer skills in Microsoft Windows and Microsoft Office or similar programs as well as Adobe Creative Suites.
- Demonstrated ability to organize, budget, plan, and implement projects with multiple deadlines.
- Familiarity with parks, recreation, and events is preferred
- Ability to produce technical and creative writing pieces.
- Valid Illinois driver’s license with clean driving record.

**Supervision**

The _Marketing Manager _is responsible to the Director of Marketing and Development. The _Marketing Manager _will oversee full-time and part-time staff.

**Classification**
- Exempt, salary
- Full-time

**Training Can be obtained through Champaign Park District**
- First Aid, AED, and CPR Certification
- Bloodborne pathogen training
- Facility training
- Recreation software system training
- Drivers training and test
- Harassment prevention training

**Essential Functions**
- Follow all Champaign Park District safety policies and perform all work in a manner that ensures the safety of the public, fellow employees, and themselves
- Demonstrate a high level of professionalism and discretion in all interactions, including maintaining strict confidentiality regarding staff information, communications from supervisors, and conversations with parents or patrons. Uphold the Park District’s policies and standards for data privacy and confidentiality at all times.
- Initiate creative and cost-effective methods to market district programs, services, and events professionally and efficiently.
- Develop and implement marketing plans for the Park District and its major events, providing key marketing support for annual Park District initiatives.
- Create and implement social impact studies, ensuring our diverse community's needs are met effectively.
- Collaborate with the management team to align marketing initiatives with the overall organizational objectives.
- Develop and manage the Park District's brand identity and marketing materials.
- Assist in taking photographs of Park District programs and events for marketing purposes.
- Serve as one of the Park District’s media relations contacts, responsible for writing and disseminating news releases, media alerts, calendar listings, and photo captions across various platforms.
- Maintain District websites, ensuring they comply with ADA accessibility guidelines, while evaluating the need for upgrades.
- Promote Equity, Inclusion, and Diversity through internal and external communications
- Maintain positive public relations through daily interactions, involvement with groups and organizations, and promotion of district events through various media channels.
- Asist with coordinating and submitting award entries to national, state, regional, and local agencies, such as NRPA Gold Medal and IPRA Agency Showcase, showcasing the Park District's excellence.
- Secure and maintain professional relationships with Park District Partners and sponsors, fulfilling sponsor agreements.
- Develop and implement marketing proposals for Park District staff based on their program target markets and budget.
- Track and analyze the performan