Events & Marketing Coordinator

2 weeks ago

Champaign, United States Don Moyer Boys & Girls Club Full time
Position Overview

The Events and Marketing Coordinator is responsible for the planning and execution of special events, including event logistics and marketing, and works with the Resource Development Team to develop and implement donor engagement activities that align with department objectives. The position reports directly to the Director of Development and will work closely with the Resource Development Team, Board of Directors, Individual Event Committees, and the Resource Development Committee to plan and coordinate special events that meet program and fundraising goals. This is a full-time (40 hours per week), hourly position with excellent benefits.

Strategic Event Planning
  • Under the general guidance of the Director of Development, contribute to the planning and implementation of special events, working with club staff and volunteers to coordinate activities and facilitate communications
  • Work with Resource Development and individual event committees on the planning, coordination, and execution of special events to drive special event fundraising to steward new and existing donors
  • Negotiate with vendors and sponsors to obtain space and all related materials and resources to ensure event success
  • Provide on-site support at special events, acting as primary point-of-contact to ensure smooth execution
  • Evaluate success of special events, as determined by appropriate measures such as attendance, revenues generated, public relations activity, enrollment in club programs, etc.
  • Monitor expenses and revenue in connection with events to ensure budget compliance.
Resource Development
  • Contribute to attaining financial support by planning creative events that facilitate solicitation from target donor audiences
  • Identify and recruit event sponsors
  • Support donor acknowledgement process by entering donations and preparing letters and other associated materials
  • Analyzes event giving and related development activities to identify opportunities
Marketing and Public Relations
  • Help increase public visibility of Don Moyer Boys & Girls Club and its services and activities by informing all media contacts and target audiences of scheduled special events.
  • Assists the Director of Development with preparation and distribution of press releases, community bulletins and Club newsletter regarding events and outcomes.
  • In coordination with the Marketing Committee and Director of Development, develop, implement and manage Club social media strategy
  • Increase social media engagement across all platforms (Facebook, Instagram, Twitter, LinkedIn, Snapchat and TikTok)
  • Develop and manage social media content
  • Measure the success of each social media campaign using proven performance metrics and analytics as well as industry standards
  • Stay up to date with the latest social media best practices and technologies
Additional Responsibilities
  • May be required to directly lead or support program operations
  • May be required to drive a Club vehicle
  • This position is expected to attend all fundraising special events, and may be required to attend programmatic special events. A flexible schedule is required.
Qualifications
  • A associate's degree or equivalent career experience, preferably in marketing, public relations, non-profit, hospitality or other related fields
  • Demonstrated skill in planning, organizing, promoting, implementing, and evaluating fundraising events
  • Ability to manage multiple task and projects while being attentive to details
  • Hands-on experience with Microsoft Office Suite, graphic design programs (Canva, Adobe Spark, or similar), eTapestry or other donor management systems preferred; data entry experience a plus
  • Knowledge of web management and social media content creation
  • Strong interpersonal skills and an ability to connect with donors and personalize relationships
  • Experience in developing organizational communications such as press releases, email marketing/newsletters, social media posts, etc.

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