VP Digital Sales

2 weeks ago

Framingham MA United States Staples, Inc. Full time

Our world class sales and sales support teams work directly with businesses of all sizes to offer products and services to meet our customers’ unique needs. We are committed to understanding our customers and using best-in-class sales tools and technology to find the best solutions. We’re constantly discovering new ways to reach our goals, taking time to develop our skills, and investing in our career growth, so we can enjoy lucrative opportunities and grow our careers both within and beyond sales.

The VP Digital B2B Sales will be responsible for managing and growing sales within the “low touch” sales segment, driving a significant-sized sales budget for these customers across the Commercial, Healthcare, and Public Sector verticals. As part of this segment ownership, also act as change agent to define and enable a digital-only and digitally-led go to market strategy that meets customers where they are and drives dramatically improved sales growth and seller productivity.

Manage/grow sales for the digital only customer segment:

  • Define/own annual sales budget and initiatives to drive sales via digital sales outreach and pooled support resources
  • Define annual traffic plans and initiatives to drive traffic needed to support annual sales budget
  • Define digital marketing and web site features and functionality required to acquire, retain and drive share within the digital-only customer segment
  • Work closely with key stakeholders to define competitive pricing and bid programs to acquire and retain this segment of customers 

 Define/enable/scale a modern digital selling playbook for digital-only and digitally-led sales:

  • Define and scale a modern digital-only go to market playbook to acquire, retain, grow share via digital sales outreach 
  • Partner with GMs & define and scale a modern digitally-led go to market playbook, balancing digital and sales force sales motions
  • Stay on top of B2B buyer needs and evolving digital selling solutions; evolve playbook to stay lockstep with customers

What you bring to the table:

  • Ability to define and drive adoption of new ways of working to drive a sales result
  • Demonstrated sound business judgment and the ability to work both strategically and tactically 
  • Curious thought leader with an entrepreneurial spirit 
  • Strong collaboration skills with an ability to influence
  • Proven ability to set and meet channel sales goals

 Qualifications: 

  • 15+ years in sales (B2C or B2B) with top line or full P&L ownership or related experience 
  • Experience defining and enabling digital tools and initiatives to drive sales growth
  • Strong analytical and quantitative skills; ability to use data to identify insights, and solve problems 

 

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