MARKETING CLOUD ADMINISTRATOR, Development

2 weeks ago

Boston MA United States Boston University Full time
MARKETING CLOUD ADMINISTRATOR, Development & Alumni Relations, Alumni Operations Tracking CodeJob Description

Our Mission

We in Boston University Development & Alumni Relations (DAR) harness the power of philanthropy to make an excellent education accessible and welcoming to all, and to advance BU's global leadership in research, scholarship, artistic creation, and professional practice. To support our work, we have built-and are continuing to build-an outstanding team of dynamic, mission-driven advancement professionals who constantly strive to create an environment where everyone belongs.Where it's not just about a job, but a career and a community.

Now, our Alumni Engagement team is looking for a Marketing Cloud Administrator who will design, develop, and maintain robust alumni and donor marketing campaigns, including email marketing delivery, journeys and automation best practices.

Alumni Engagement at Boston University

The Alumni Engagement team is dedicated to understanding alumni, strengthening pride and awareness, and facilitating ways to grow and sustain the base of alumni engaging with and supporting Boston University. The team has oversight of alumni digital strategy, alumni experience operations, and measuring engagement-through both attitudinal and behavioral dimensions-of more than 350,000 alumni across the globe. This team works in close collaboration with colleagues in the Office of Development & Alumni Relations, and across departments and schools at Boston University.

Marketing Cloud Administrator

This role will serve as a primary administrator for Marketing Cloud for Boston University Development & Alumni Relations (DAR). In this position, you will be part of a high-performing and collaborative team. As DAR converts to Marketing Cloud, this role will be essential with branding and email platform adoption, ensuring data lists are synced with Salesforce database and available for use at any time, driving innovation in the areas of integrated, multi-channel communication flows, including SMS, video, and phone. Assists with form building, event requests, and event attendance reporting as needed.

Responsibilities:

The Marketing Cloud Administrator role is primarily responsible for setting up, managing, and optimizing Salesforce marketing cloud environment. You will partner with Salesforce and DAR marketing teams to design solution that ensures maximum utilization of marketing cloud platform and achieves engagement goals, including the design and implementation of complex Marketing Cloud automation workflows.

Collaborate with the Salesforce implementation team to ensure effective development of Marketing Cloud platform for DAR.

Configure, manage, and support Marketing Cloud environment including but not limited to journeys, data extensions, users, user roles, connectors, and integrations.

Help prepare dataset for email marketing and maintain synchronized data from Salesforce CRM to Marketing Cloud and from other technology platforms

Keep up to date with Marketing Cloud releases, proactively research and make recommendations to optimize marketing activities through new features

Provide technical guidance and training for building sophisticated email campaigns and customer journey

Develop test and measurement strategy with marketing team to track success of marketing campaigns.

Support and maintain Preference Center and rules within Marketing Cloud to give DAR users better management with college communications messages and engagement. Ensure a nuanced ability for external constituents to opt out of some college communications while not opting out of all, including university compliance with CAN-SPAM, GDPR, and other privacy regulations.

Assist in planning and releasing segmented communications channels and flow for alumni engagement lifecycle.

Prepare profiles of key targets that provide broad overview listing attributes of Boston University alums.

Required Skills

Qualifications:

Required:

5+ years of relevant experience

Undergraduate degree or higher in marketing, computer science, or equivalent combination of education, certifications, and experience. Marketing Cloud certifications strongly preferred.

Strong knowledge of best practice marketing design techniques, basic knowledge of HTML,

Technical expertise regarding audience segmentation, data models, and data mining

Strong analytical skills with the ability to collect, organize, analyze information, especially related to marketing metrics, with an ability to communicate to business leaders. Must be adept at queries, report writing and presenting findings.

Preferred:

Prior experience with Salesforce Marketing Cloud, including certifications.

Overall email marketing and campaign automation experience.

Experience with SFMC Journey Builder, Email Studio, Contact Builder, Interaction Studio, and using Salesforce Data Extensions

Experience with APM script, APIs and/or SQL queries.

Strong interpersonal skills

But that's not all we're looking for; we want someone who embodies our values:

Teamwork, transparency, and mutual respect, because we value every member's contributions and know that leadership can come from anywhere.

Diversity, equity, inclusion, and a commitment to ensuring that each of us knows we belong here.

Integrity in how we work and how we treat one another.

Strategic thinking and curiosity in the relentless pursuit of fresh approaches and measurable results.

Continuous growth and improvement, both as individuals and as a team.

Joy and shared appreciation for working hard toward goals that matter.

If this resonates with you and you want to help us in our ambitious next campaign-and maybe do some of your best work as an advancement professional- we encourage you to apply.If you are hesitant to apply because you have not previously performed every responsibility listed in the description, but you do possess transferable skills and the defined qualifications, we still want to hear from you and welcome your application as well.

To learn more about Development & Alumni Relations at Boston University, and other job opportunities, please stop by the DAR Talent website: .

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, natural or protective hairstyle, religion, sex, age, national origin, physical or mental disability, sexual orientation, gender identity, genetic information, military service, pregnancy or pregnancy-related condition, or because of marital, parental, or veteran status. We are a VEVRAA Federal Contractor.

If you require a reasonable accommodation in order to complete the employment application process, please contact the Equal Opportunity Office at .

Job LocationBOSTON, Massachusetts, United StatesPosition TypeFull-Time/Regular

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