Salesforce Marketing Cloud Administrator

2 weeks ago

Amherst MA United States University of Massachusetts Amherst Full time

Job no: 524584
Work type: Staff Full Time
Location: UMass Amherst
Department: MarCom
Union: PSU
Categories: Public Relations, Marketing, Communications, PSU A

About UMass Amherst

UMass Amherst, the Commonwealth's flagship campus, is a nationally ranked public research university offering a full range of undergraduate, graduate and professional degrees. The University sits on nearly 1,450-acres in the scenic Pioneer Valley of Western Massachusetts and offers a rich cultural environment in a bucolic setting close to major urban centers. In addition, the University is part of the Five Colleges (including Amherst College, Hampshire College, Mount Holyoke College, and Smith College), which adds to the intellectual energy of the region.

Job Summary

The Salesforce Marketing Cloud Administrator is a customer-focused expert in technical solutions, specializing in Salesforce and Marketing Cloud platforms. This position designs user journeys for engaging prospective students and beyond, ensures data integrity and leverages Salesforce data for mass communications. This position oversees audience building, automation, and manages student workers for data integrity and analytics in marketing and communications.

Essential Functions

  • As the technical lead for Salesforce and Marketing Cloud platforms at UMass Amherst, configures and administers the Salesforce platform to support projects, staying up to date on new features and releases.
  • Applies technical knowledge and CRM administration experience to help design creative and feasible solutions.
  • Participates in business process analysis and project management sessions, developing and delivering key technical components of CRM strategy while aligning processes with configuration and innovative techniques. Builds customized dashboards and actionable reporting to support business requirements, collaborating with internal CRM team members and working closely with CRM Data Analysts to ensure seamless technical integrations and meet project goals.
  • Provides end-user support for Salesforce applications, communicates system changes, resolves issues promptly, and ensures customer satisfaction. Conducts analytical troubleshooting, investigates bug reports, resolves data anomalies, and tests custom Salesforce configurations.
  • Maintains high standards of data accuracy, system reliability, and operational consistency within the CRM environment. Performs database management such as running diagnosis tests, data validation, and eliminating duplicated data, to ensure that data driven decisions are based on valid information.
  • Collaborates with Information Technology division, stakeholders, and cross functional teams to source data, manage technical initiatives in support of recruitment and mass communications.
  • Manages configuration updates for communicators and recipients across business units, ensuring compliance with security settings and user access. Updates include profiles, role management, directories, file organization, preference center technical aspects, and automation functionalities.
  • Responsible for departmental work associated with managing data used for communications. Performs and is responsible for VIP sends for all units where primary communicators are unavailable.
  • Manages a team of student workers to ensure data integrity.
  • Keeps updated with industry trends, best practices, emerging technologies that enhance user experiences.

Other Functions

Performs other duties as assigned.

Minimum Qualifications (Knowledge, Skills, Abilities, Education, Experience, Certifications, Licensure)

  • Bachelor's degree and three (3) years of related experience.
  • Demonstrated ability to understand interconnected data sources, CRM data structure and the flow of data to integrated communications platforms.
  • Excellent project management skills.
  • Strong communication and interpersonal skills.
  • Strong analytical skills.
  • Strong customer service skills with a demonstrated customer-centric approach.

Preferred Qualifications (Knowledge, Skills, Abilities, Education, Experience, Certifications, Licensure)

  • Experience using Marketing Cloud Email Studio.
  • Marketing Cloud administration certification.
  • Proficiency with Service/Sales Cloud.
  • Proficiency with Tableau or equivalent data visualization tool.
  • Proficiency with Dell Boomi or similar ETL tool.

Physical Demands/Working Conditions

Typical Office Environment.

Work Schedule

  • Monday - Friday 8:30am-5pm.
  • This position has the opportunity for a hybrid work schedule, which is defined by the University as an arrangement where an employee's work is regularly performed at a location other than the campus workspace for a portion of the week. As this position falls within the Professional Staff Union, it is subject to the terms and conditions of the Professional Staff Union collective bargaining agreement

Salary Information

Level 29

PSU Hiring Ranges

Special Instructions to Applicants

Along with the application, please submit a resume, and cover letter. References will be checked at the finalist stage. Please be prepared to provide contact information for three (3) professional references.

Applications will be reviewed on a continuous basis until the position is filled. Early submissions are encouraged.

UMass Amherst is committed to a policy of equal opportunity without regard to race, color, religion, caste, creed, sex, age, marital status, national origin, disability, political belief or affiliation, pregnancy and pregnancy-related condition(s), veteran status, sexual orientation, gender identity and expression, genetic information, natural and protective hairstyle and any other class of individuals protected from discrimination in employment, admission to and participation in academic programs, activities, and services, and the selection of vendors who provide services or products to the University. To fulfill that policy, UMass Amherst is further committed to a program of affirmative action to eliminate or mitigate artificial barriers and to increase opportunities for the recruitment and advancement of qualified minorities, women, persons with disabilities, and covered veterans. It is the policy of UMass Amherst to comply with the applicable federal and state statutes, rules, and regulations concerning equal opportunity and affirmative action.

Advertised: Aug Eastern Daylight Time
Applications close: Nov Eastern Standard Time

  • Salesforce Marketing Cloud Administrator

    2 weeks ago

    Amherst, United States University of Massachusetts Full time

    Salesforce Marketing Cloud Administrator (Hybrid Opportunity) Job no: 524584 Work type: Staff Full Time Campus: UMass Amherst Department: MarCom Pay Grade: 29 Categories: Public Relations, Marketing, Communications, Professional Staff Union (PSU) About UMass Amherst UMass Amherst, the Commonwealth's flagship campus, is a nationally ranked public research...

  • Salesforce Marketing Cloud Administrator

    3 weeks ago

    Amherst, United States InsideHigherEd Full time

    Job no: 524584Work type: Staff Full TimeLocation: UMass AmherstDepartment: MarComUnion: PSUCategories: Public Relations, Marketing, Communications, PSU AAbout UMass AmherstUMass Amherst, the Commonwealth's flagship campus, is a nationally ranked public research university offering a full range of undergraduate, graduate and professional degrees. The...

  • MARKETING CLOUD ADMINISTRATOR, Development

    2 weeks ago

    Boston, MA, United States Boston University Full time

    MARKETING CLOUD ADMINISTRATOR, Development & Alumni Relations, Alumni Operations Tracking CodeJob DescriptionOur MissionWe in Boston University Development & Alumni Relations (DAR) harness the power of philanthropy to make an excellent education accessible and welcoming to all, and to advance BU's global leadership in research, scholarship, artistic...

  • Sr. Software Engineer

    1 week ago

    Milwaukee, WI, United States Northwestern Mutual Full time

    At Northwestern Mutual, we are strong, innovative and growing. We invest in our people. We care and make a positive difference. At Northwestern Mutual, we are strong, innovative, and growing. We invest in our people and technology. We care and make a positive difference. You will be joining a team responsible for maintaining...

  • Salesforce Consultant

    23 hours ago

    Western United States Cloud BC Labs Full time

    POSITION Salesforce Consultant LOCATION West Palm Beach FL DURATION 12 Months INTERVIEW TYPE Video VISA RESTRICTIONS None REQUIRED SKILLS Hands on experience working in call center / telephony technology Hands on experience working with Salesforce Service Cloud Amazon Connect Service Cloud Voice Experience working with Chat...

  • Salesforce Technical Lead

    3 months ago

    United, United States NR Consulting Full time

    Job Title: Salesforce Technical Lead Duration: 12+ Months Possible Extension Location: Bala Cynwyd, Pennsylvania ( Local/Remote ) Visit client location whenever neededDescription Minimum 8+years' experience in Salesforce platforms across different cloud solutions including Sales, Service, Marketing (Pardot), Force.com and Financial Service Cloud A minimum of...

  • Salesforce CPQ Solutions Architect

    3 months ago

    Boston, MA, United States Motion Recruitment Full time

    Boston, MassachusettsRemote LocalDirect Hire$180k - $200kA global PaaS company here in Boston is looking for a Salesforce Solutions Architect to help with the transition into marketing-based lead generation and Salesforce CPQ. You’ll be working with cross functional teams and working directly with stakeholders to design scalable solutions within Salesforce...

  • Salesforce Administrator II

    2 months ago

    Amherst, United States InsideHigherEd Full time

    Job no: 524109Work type: Staff Full TimeLocation: UMass AmherstDepartment: IT ApplicationsUnion: PSUCategories: Computer & Information Technology, PSU AAbout UMass Amherst UMass Amherst, the Commonwealth's flagship campus, is a nationally ranked public research university offering a full range of undergraduate, graduate and professional degrees. The...

  • Salesforce Architect

    2 weeks ago

    Boca Raton, FL, United States TEKsystems Full time

    --W2 ONLY--Description:Implemented Salesforce about 3-4 years ago, using for call center sales and call center servicing, in the process of rolling out the loan application, used to be on legacy platform. There are about 2000 end users of Salesforce. The Salesforce Architect will be aligning technical solutions to the needs of the business. The ideal...

  • Salesforce Solution Architect

    2 weeks ago

    Four States, United States The Ladders Full time

    Gerent is looking for Solution Architects with Financial Services Cloud experiece who will join the Delivery team at Gerent who shares our vision of bringing the power of cloud computing to enterprises. Solution Architects are experienced professionals on our project teams responsible for overseeing the overall solution and deliverables. They work closely...

  • SF Marketing Cloud Solution Architect

    4 days ago

    New York, NY, United States Cognizant Full time

    Job DescriptionWhy choose cognizant?It takes a lot to succeed in today’s fast-paced market, and Cognizant has become a leader in the industry. We love big ideas and even bigger dreams. We stand out because we put human experiences at the core. We help clients engage customers by envisioning and building creative products and services. But we do not stop...

  • Salesforce TA

    3 months ago

    Boston, MA, United States Horizontal Full time

    Remote in USThis role is technical and also solutioning Field Service Lightning is Mandatory Leading and Managing India teams JOB DESCRIPTION Your Impact:Team Lead for Salesforce integration and development activitiesSubject matter expert (SME) in Salesforce integration and extension, features, designing solutions, using the Salesforce API, APEX,...

  • SF Marketing Cloud Solution Architect

    4 days ago

    New York, NY-550 W 34th St, NY, United States Cognizant Full time

    Why choose cognizant? It takes a lot to succeed in today’s fast-paced market, and Cognizant has become a leader in the industry. We love big ideas and even bigger dreams. We stand out because we put human experiences at the core. We help clients engage customers by envisioning and building creative products and services. But we do not stop there. We...

  • Salesforce Senior Developer

    4 days ago

    Mount Laurel, NJ, United States Cognizant Full time

    Job DescriptionWhy choose cognizant?It takes a lot to succeed in today’s fast-paced market, and Cognizant has become a leader in the industry. We love big ideas and even bigger dreams. We stand out because we put human experiences at the core. We help clients engage customers by envisioning and building creative products and services. But we do not stop...

  • Salesforce Senior Developer

    4 days ago

    Mount Laurel, NJ, United States Cognizant Full time

    Why choose cognizant? It takes a lot to succeed in today’s fast-paced market, and Cognizant has become a leader in the industry. We love big ideas and even bigger dreams. We stand out because we put human experiences at the core. We help clients engage customers by envisioning and building creative products and services. But we do not stop there. We...

  • Systems Administrator

    2 weeks ago

    Florida, NY, United States University of Miami Full time

    Current Employees:If you are a current Staff, Faculty or Temporary employee at the University of Miami, please click here to log in to Workday to use the internal application process. To learn how to apply for a faculty or staff position using the Career worklet, please review this tip sheet .As member of the Digital Transformation and Ancillary Applications...

  • Salesforce Tech Lead

    4 days ago

    Mount Laurel, NJ, United States Cognizant Full time

    Job DescriptionWhy choose cognizant?It takes a lot to succeed in today’s fast-paced market, and Cognizant has become a leader in the industry. We love big ideas and even bigger dreams. We stand out because we put human experiences at the core. We help clients engage customers by envisioning and building creative products and services. But we do not stop...

  • Salesforce Tech Lead

    4 days ago

    Mount Laurel, NJ, United States Cognizant Full time

    Why choose cognizant? It takes a lot to succeed in today’s fast-paced market, and Cognizant has become a leader in the industry. We love big ideas and even bigger dreams. We stand out because we put human experiences at the core. We help clients engage customers by envisioning and building creative products and services. But we do not stop there. We...

  • Salesforce Solution Analyst

    3 months ago

    United States Hologic Full time

    Our PURPOSE—to enable healthier lives everywhere, every day—is driven by a PASSION to become global champions for women’s health. We succeed by fulfilling our PROMISE to bring The Science of Sure® to life through product quality, clinical differentiation, customer relationships and our team’s talent and engagement.Our Purpose is simple: to enable...

  • Enterprise Salesforce Architect

    2 weeks ago

    Four States, West Virginia, United States The Ladders Full time

    Position Overview:We are seeking experienced Salesforce Solution Architects with a focus on Financial Services Cloud to join our dynamic Delivery team. As a key member of our organization, you will play a crucial role in guiding enterprises through the transformative power of cloud technology.Key Responsibilities:Act as a Trusted Advisor, engaging with...