Digital Marketing Specilist

6 hours ago

New York City, United States Aquent Full time

We are seeking a Digital Marketing specialist to support the Senior Manager in driving growth for two fast-growing DTC (Direct-to-Consumer) personal/oral care brands for a large CPG company. This role is critical in managing the day-to-day operations of our ecommerce business and ensuring the smooth execution of marketing activities. The ideal candidate has a strong marketing background, is highly organized, and can handle a fast-paced environment.

Responsibilities:

  • Assist the Senior Manager in executing and optimizing digital marketing strategies to drive ecommerce growth for two DTC personal and oral care sites.
  • Manage and update content assets on the Shopify platform, ensuring consistency and accuracy across the websites.
  • Coordinate with the paid media agency to implement marketing tactics across various channels (email, SMS, TikTok, Meta, affiliate marketing, etc.).
  • Manage the feedback, reviews, and approval processes for creative content and assets.  
  • Oversee creative asset management, ensuring timely delivery and proper use across all platforms.
  • Coordinate copy reviews to ensure alignment on brand tone of voice, legal requirements, and overall content changes.
  • Maintain consistency of content across all digital touchpoints, ensuring brand guidelines are met.
  • Support the Senior Manager in daily operations, contributing to the overall marketing strategy.
  • Collaborate on the execution of email and SMS marketing campaigns to drive customer engagement and retention.
  • Handle day-to-day coordination with internal and external stakeholders, including cross-functional teams and external agencies.

Qualifications:

  • Proven experience in digital marketing, with a strong understanding of ecommerce best practices.
  • Proficiency with Shopify backend is essential.
  • Highly organized with a strong attention to detail.
  • Ability to manage multiple projects and prioritize tasks effectively.
  • Experience managing creative assets and working with cross-functional teams.
  • Familiarity with paid media strategies across platforms like TikTok, Meta, email, SMS, and affiliate marketing.
  • Experience coordinating copy reviews to ensure compliance with legal standards and alignment with brand voice.
  • Strong communication skills, both written and verbal.
  • Ability to work independently and thrive in a fast-paced environment.

The target hiring compensation range for this role is $40.00 to $50.00 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits 

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

 

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