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B2B Marketing Content Writer
2 months ago
This is a fully remote role with approx 30-40 hours of work each week.
Talent can sit anywhere but most work PST hours.
B2B Marketing Content Writer –
Position Overview: We are seeking a dynamic and experienced B2B Marketing Content Writer. This role is crucial in developing compelling and strategic content that drives engagement, builds brand awareness, and generates leads. The ideal candidate will have a deep understanding of B2B marketing strategies, excellent writing skills, and the ability to create a variety of content types tailored to our target audience. The right candidate will excel at creating human-centric, value-driven content that fosters genuine connections and conversations rather than being overtly sales-driven.
Key Responsibilities:
Develop high-quality content for various B2B marketing channels, including email campaigns, blog posts, whitepapers, case studies, sales playbooks, social media, and more.
Collaborate with the marketing and sales teams to create content that aligns with our overall marketing strategy and sales objectives.
Conduct thorough research to understand industry trends, target audience needs, and competitive landscape.
Craft persuasive and informative content that positions our services effectively and highlights our unique value propositions.
Write content that is human-centric, emphasizing value and fostering genuine conversations with our audience.
Optimize content for SEO to increase organic search visibility and drive traffic.
Ensure all content is consistent with our brand voice, style, and tone, emphasizing a human connection and authentic engagement.
Work closely with subject matter experts to gather insights and translate technical information into clear, engaging content.
Manage multiple projects and deadlines in a fast-paced environment.
Qualifications:
Proven experience as a B2B content writer, preferably in the technology or consulting sectors.
Exceptional writing, editing, and proofreading skills with a keen eye for detail.
Strong understanding of B2B marketing principles and content marketing strategies.
Experience with SEO best practices and content optimization techniques.
Ability to create content that resonates with various personas within the buying committee, from C-level executives to IT decision-makers.
Familiarity with marketing automation platforms and CRM systems.
Strong project management skills and the ability to manage multiple tasks simultaneously.
Desired Skills:
Knowledge of account-based marketing (ABM) and demand generation strategies.
Experience with data-driven content creation and performance measurement.
Ability to work collaboratively in a team environment and contribute to cross-functional projects.
Creative thinking and problem-solving skills.
Proven ability to write content that is human-centric, value-driven, and conversation-focused.
The target hiring compensation range for this role is $46.96 to $51.43 hourly. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.
About Aquent Talent:
Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.
